James Thornton

1 week ago | thewest.com.au | James Thornton

Like many post-lockdown travellers, I visited Rome in the height of summer — crowded, hot, busy and queues everywhere. It was overtourism in action — and I was part of the problem. Overtourism describes when travellers put undue pressure on a destination, leading to environmental degradation, housing shortages, strained infrastructure, and rising local resentment.

1 week ago | typeform.com | James Thornton

You've launched your event and sent out an event feedback survey to understand what attendees thought of it and measure whether it was a success. But can you take the feedback you get at face value? Well, maybe not. Event feedback isn't always so straightforward—it's complicated. Attendees may have rushed through the event feedback survey, giving inaccurate or shallow feedback that doesn't give you any real insights. Or maybe they want to be polite, so they don't share their true feelings.

1 week ago | typeform.com | James Thornton

The last speaker wraps up their session, people start heading out, and you breathe a sigh of relief that your event was a success. But was it really? Every event marketer knows that the event is just the beginning—you need data to measure the true success of the event. Did it bring in any hot leads? Did the content and speakers resonate with attendees? Would they recommend your event to a friend? Post-event feedback answers these questions, but not automatically.

2 months ago | typeform.com | James Thornton

Events are a lot of work—you have to choose a venue and speakers, create content, and create a full event strategy to drive attendance and engagement. Even when you do everything right, you still might not get the attendance you were hoping for. ‍High event registrations don't guarantee attendance. The key to a successful event? It's not getting people to sign up—it's getting registrants to show up, to engage throughout the event. But don't worry—a solid event registration strategy can help.

2 months ago | lionsroar.com | James Thornton

As I write this morning, children in the next yard are playing. I hear them making the sounds kids make when happy. They are not worried about the climate. Yet they will be. It’s inevitable. In a recent survey, young people in countries around the world said they were troubled by climate change. More than a third said their anxiety is at the level where it interferes with their daily activities. That’s high anxiety. Interfering with daily activities is a big deal.