Jamie Madge

6 days ago | magazine.shots.net | Jamie Madge

Moving house can rarely be described as 'adorable', but there are few better words to sum up the relocators in British Gas' latest spot. Spearheading a new brand platform from T&Pm, Taking care of things sees a lovable family collate their bits and bobs in a new gaff, safe in the knowledge that the big bits, like electricty and heating, are already sorted. Directed by acclaimed duo Si&Ad at Academy Films, the spot's stars are the fluffballs themselves, gorgeously animated by the team at ETC.

1 week ago | magazine.shots.net | Jamie Madge

Directed with gusto by SNL veteran Hannah Levy of Tool, the social vids feature Vail's low-key performances backed by hilarious interjections and a curious combo of stock and AI-generated imagery. "The Freshmaker is one of the most iconic jingles in history," comments Chad Broude, Co-Founder, Co-CCO of Highdive. "But we didn’t just bring it back, we brought it back with a twist. Instead of Mentos saving the day like it used to, now it doesn’t really help your problem.

2 weeks ago | magazine.shots.net | Jamie Madge

If you're deaf, hard-of-hearing, or just can't get the balance right of your fancy new soundbar, you're probably familiar with closed captions. However, the basic design and implementation of captions, albeit useful, haven't actually been updated since the 1970s, and can prove frustrating to viewers struggling to keep up with the whos, whats and whys of the dialogue. Until now...

2 weeks ago | magazine.shots.net | Jamie Madge

Having edited for over a decade - including Sean Wang’s Sundance Audience Award-winning DÌDI (弟弟) - it's safe to say that Arielle Zakowski knows what should make the cut. Balancing features and commercials, with spots for brands like Nike, Apple, Gucci and Subaru, the Work Editorial star has seen her achievements recognised by Cannes Lions, the Emmys and even dear old shots. Here, she takes us through some mementoes from projects that help to keep the inspiration flowing.

3 weeks ago | magazine.shots.net | Jamie Madge

Unless you're some sort of ultra-innocent nun or have serious issues with pareidolia, there's a strong possibility that you've looked at a rocket, a banana or a particularly humorous carrot and seen... ahem... a phallus. Taking this insight and turning it into a cheeky but well-meaning app, FP7McCann and the New York Testicular Cancer Society have launched I See Balls; the world’s first AR lens that uses AI to transform accidentally willy-shaped everyday objects into life-saving health prompts.