Jane Adams

Writer and Content Creator at Freelance

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Articles

Alabama’s health care system Is in crisis; will Gov. Kay Ivey save it?: op-ed

Oct 9, 2024 | al.com | Jane Adams

This is a guest opinion columnThe of Thomasville Regional Medical Center in Clarke County is the latest sign that Alabama’s health care system is at a breaking point. It is abundantly clear that Alabamians need Gov. Kay Ivey to step in and provide leadership on this critical issue. Alabama’s rural hospitals are closing, critical services are being cut, patient care is suffering, and lives certainly could be lost.
Why public relations is thriving in today's global marketing mix

Oct 2, 2024 | chronicleslive.com | Jane Adams

This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.
What Is Largest Contentful Paint: An Easy Explanation

Aug 23, 2024 | chronicleslive.com | Jane Adams

Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical performance metrics that impact user experience. Core Web Vitals exist paradoxically, with Google providing guidance highlighting their importance but downplaying their impact on rankings.
How to Perfectly Manage a PPC Campaign [Template]

Aug 23, 2024 | chronicleslive.com | Jane Adams

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year. In 2023, 77.8% of Google’s revenue came from advertising on Google properties and YouTube. Why? Well-run pay-per-click or PPC campaigns help you generate leads by nearly guaranteeing ad placement in search engine result pages.
WordPress Cache Plugin Vulnerability Affects +5 Million Websites

Aug 23, 2024 | chronicleslive.com | Jane Adams

Up to 5 million installations of the LiteSpeed Cache WordPress plugin are vulnerable to an exploit that allows hackers to gain administrator rights and upload malicious files and pluginsThe vulnerability was first reported to Patchstack, a WordPress security company, which notified the plugin developer and waited until the vulnerability was patched before making a public announcement.
How To Create Engaging Instagram Carousel Posts

Aug 23, 2024 | chronicleslive.com | Jane Adams

No Instagram strategy is complete without carousels. Why? Because they’re powerful storytelling tools that generate outsized engagement among Instagram audiences. But how do you make carousels effective? Creating engaging carousels can help you increase your reach and engagement on Instagram and build a stronger relationship with your followers. Plus, they’re easy to create if you have a plan and the right tips. Lucky for you, we have all the tips you need right here in this article. Let’s get started.
LinkedIn Launches In-Feed Video Carousels

Aug 22, 2024 | chronicleslive.com | Jane Adams

You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making a new push on video content, via in-feed carousels of video clips. As you can see in this example, LinkedIn’s new video carousels provide you with an expansive, side-scrolling display of video clips.
Threads is Exploring Potential Ad Formats for the App

Aug 22, 2024 | chronicleslive.com | Jane Adams

Yes, Meta said that it would hold off on Threads ads till the app was on “a clear path to a billion users“, and no, nothing has been officially announced as yet. But it seems that Meta is putting in the groundwork to prepare for Threads monetization, with a new example of how promoted posts in its Twitter-like app will look.
Threads Adds Custom Feeds, ‘Media’ Tab on Profiles

Aug 22, 2024 | chronicleslive.com | Jane Adams

Threads has added its own version of Twitter lists, along with a new “Media” tab on profiles, as it continues to refine and improve its Twitter-like experience. Which is the pretty direct inspiration for these updates. First off, Threads is gradually rolling out a new “Media” tab on user profiles, the same as is available on X, so you can more easily access all the image and video posts shared by a user.
Meta Activates Threads Crossposting from Facebook and Instagram

Aug 22, 2024 | chronicleslive.com | Jane Adams

Okay, this is probably one of those “just because you can, doesn’t mean that you should” updates. But as reported by TechCrunch, you are now able to cross-post from both Instagram and Facebook to Threads, so you can effectively amplify your updates across all three apps at once. If you choose. As you can see in these images, now, the option to crosspost to Threads is available within your Facebook and IG composer settings.