Jason Downie

Dec 10, 2024 | mytotalretail.com | Chris O'Neill |Jason Downie

With the holiday season well underway, retailers are grappling with rising customer expectations and a constantly evolving data landscape. As a result, many organizations struggle to optimize their seasonal marketing approach. From adapting to the decline of third-party cookies to embracing real-time analytics and artificial intelligence-driven insights, the following strategies illustrate how retailers can maximize this season’s results and future-proof their marketing plans.