Jason Feifer

3 weeks ago | entrepreneur.com | Jason Feifer

Before this interview, I told my wife that I was talking to Angie from Angie's List. And she asked, "That's a real person?!" You must get that all the time. I do. And in fact, that's why our marketing team wanted to put me in our commercials — because it was people's most common question. "Is there an actual Angie?"Founders don't often realize the power that they have. As the face of a brand, founders are the ones that customers build relationships with.

1 month ago | entrepreneur.com | Jason Feifer

If you're a manager, your team might hesitate to give you updates. If you're a founder, your customers might not give valuable feedback. This is awful, right? You don't think of yourself as intimidating! But here's the problem: You haven't given them permission — because you didn't think you needed to. The rest of this article is locked. Join Entrepreneur+ today for access. This story appears in the May 2025 issue of Entrepreneur. Subscribe »

1 month ago | entrepreneur.com | Jason Feifer

Busch Light is bringing back its beloved apple flavor — with a very fitting spokesperson: Ronald Wayne. Who's that? Ronald Wayne made one of the all-time greatest financial mistakes in tech history. He was a cofounder of Apple Computers, but left in 1976 and sold his 10% stake for $800. Today, that would be worth $270 billion — making him one of the richest people on the planet. "But hey, you live. You learn," Wayne says in the new Busch Light ad.

2 months ago | businessandamerica.com | Jason Feifer

Want to connect more deeply with your customer, and create branding and marketing that’ll capture their attention? Take the “Why Test”. It’s a simple framework developed by Emily Heyward, cofounder and chief brand officer of Red Antler, the branding agency behind Hinge, Ramp, Allbirds, Supergoop, and other highly accomplished brands. Here’s how it works.

2 months ago | entrepreneur.com | Jason Feifer

Founders struggle to pitch their brand. How do you distill a complex company into a single sentence that will compel customers to buy? In 2017, Donald Miller published an answer to that: It's a book called Building a StoryBrand, and it's now sold more than a million copies and has cemented him as the king of brand storytelling.