Jason Feifer

New York

Editor-in-Chief at Entrepreneur

Co-Host at Help Wanted

Editor in chief, @Entrepreneur mag // New book: https://t.co/SuplliC3ao // Newsletter: https://t.co/pPBYZTEGiX // Podcast: Help Wanted

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Articles

You're Making It Hard for People to Be Honest With You — Here's How to Make Them Finally Speak Up | Entrepreneur

1 week ago | entrepreneur.com | Jason Feifer

If you're a manager, your team might hesitate to give you updates. If you're a founder, your customers might not give valuable feedback. This is awful, right? You don't think of yourself as intimidating! But here's the problem: You haven't given them permission — because you didn't think you needed to. The rest of this article is locked. Join Entrepreneur+ today for access. This story appears in the May 2025 issue of Entrepreneur. Subscribe »
He Lost Billions as Apple's Forgotten Co-Founder. Now He's Pitching a Beloved Apple Beer

2 weeks ago | entrepreneur.com | Jason Feifer

Busch Light is bringing back its beloved apple flavor — with a very fitting spokesperson: Ronald Wayne. Who's that? Ronald Wayne made one of the all-time greatest financial mistakes in tech history. He was a cofounder of Apple Computers, but left in 1976 and sold his 10% stake for $800. Today, that would be worth $270 billion — making him one of the richest people on the planet. "But hey, you live. You learn," Wayne says in the new Busch Light ad.
Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop

1 month ago | businessandamerica.com | Jason Feifer

Want to connect more deeply with your customer, and create branding and marketing that’ll capture their attention? Take the “Why Test”. It’s a simple framework developed by Emily Heyward, cofounder and chief brand officer of Red Antler, the branding agency behind Hinge, Ramp, Allbirds, Supergoop, and other highly accomplished brands. Here’s how it works.
How to Tell Your Brand's Whole Story in Just a Few Words

1 month ago | entrepreneur.com | Jason Feifer

Founders struggle to pitch their brand. How do you distill a complex company into a single sentence that will compel customers to buy? In 2017, Donald Miller published an answer to that: It's a book called Building a StoryBrand, and it's now sold more than a million copies and has cemented him as the king of brand storytelling.
Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop

1 month ago | entrepreneur.com | Jason Feifer

Want to connect more deeply with your customer, and create branding and marketing that'll capture their attention? It's a simple framework developed by Emily Heyward, cofounder and chief brand officer of Red Antler, the branding agency behind Hinge, Ramp, Allbirds, Supergoop, and other highly accomplished brands.
Lilly Singh Launches First-Ever Media Network for South Asian YouTube Creators

1 month ago | entrepreneur.com | Jason Feifer

As one of YouTube's earliest stars, Lilly Singh hears from a lot of creators. They want advice on how to grow. "Advice is great, but you know what's even better?" she says. "It's me being able to say, 'I'm going to bring you business.'" Singh just co-founded a new media company called HYPHEN8, which is the first-ever dedicated network for South Asian YouTube creators. It will handle direct advertising sales, optimize monetization for creators, and broker brand-creator partnerships.
How Google Solves Its Toughest Problems

2 months ago | entrepreneur.com | Jason Feifer

You're trying to solve a big problem. Nothing seems to work. Hold up! Before you waste more time, you should consider a problem-solving framework called "the monkey and the pedestal." It comes out of X, the innovation factory where Alphabet, Google's parent company, takes its most ambitious bets, and it will save you a lot of time. The rest of this article is locked. Join Entrepreneur+ today for access. This story appears in the March 2025 issue of Entrepreneur. Subscribe »
Olipop is Worth $1.8 Billion. Here's its Influencer Marketing Strategy, Which Can Work for Any Brand

2 months ago | entrepreneur.com | Jason Feifer

Most small businesses look at influencer marketing and assume it's out of reach. "People assume influencer marketing is all about cash deals," says Steven Vigilante, director of strategic partnerships at the soda brand Olipop.
Hi, Thanks for Reading My Column in the March/April Issue!

2 months ago | entrepreneur.com | Jason Feifer

By Eve Gumpel By Hope Horner Wavy Line Wavy Line Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers.
From Fast Food to Cult Brand — How Taco Bell Stays Relevant - Business And America

Jan 14, 2025 | businessandamerica.com | Jason Feifer

Is it easier to take over a struggling brand or a super-hot brand? A hot brand might sound easier. It already has momentum! The fundamentals are strong! But in January 2024, when Sean Tresvant became the new CEO of Taco Bell, he answered that question differently: “I don’t think it’s easier to walk into a hot brand,” he said back then. When the bar is high, every dip is noticeable. “My job, and our job as the Taco Bell team, is to keep this brand hot.”By that measure, Tresvant is doing his job.

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