Jason Feifer
Editor-in-Chief at Entrepreneur
Co-Host at Help Wanted
Editor in chief, @Entrepreneur mag // New book: https://t.co/SuplliC3ao // Newsletter: https://t.co/pPBYZTEGiX // Podcast: Help Wanted
Articles
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1 month ago |
businessandamerica.com | Jason Feifer
Want to connect more deeply with your customer, and create branding and marketing that’ll capture their attention? Take the “Why Test”. It’s a simple framework developed by Emily Heyward, cofounder and chief brand officer of Red Antler, the branding agency behind Hinge, Ramp, Allbirds, Supergoop, and other highly accomplished brands. Here’s how it works.
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1 month ago |
entrepreneur.com | Jason Feifer
Founders struggle to pitch their brand. How do you distill a complex company into a single sentence that will compel customers to buy? In 2017, Donald Miller published an answer to that: It's a book called Building a StoryBrand, and it's now sold more than a million copies and has cemented him as the king of brand storytelling.
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1 month ago |
entrepreneur.com | Jason Feifer
Want to connect more deeply with your customer, and create branding and marketing that'll capture their attention? It's a simple framework developed by Emily Heyward, cofounder and chief brand officer of Red Antler, the branding agency behind Hinge, Ramp, Allbirds, Supergoop, and other highly accomplished brands.
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1 month ago |
entrepreneur.com | Jason Feifer
As one of YouTube's earliest stars, Lilly Singh hears from a lot of creators. They want advice on how to grow. "Advice is great, but you know what's even better?" she says. "It's me being able to say, 'I'm going to bring you business.'" Singh just co-founded a new media company called HYPHEN8, which is the first-ever dedicated network for South Asian YouTube creators. It will handle direct advertising sales, optimize monetization for creators, and broker brand-creator partnerships.
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1 month ago |
entrepreneur.com | Jason Feifer
You're trying to solve a big problem. Nothing seems to work. Hold up! Before you waste more time, you should consider a problem-solving framework called "the monkey and the pedestal." It comes out of X, the innovation factory where Alphabet, Google's parent company, takes its most ambitious bets, and it will save you a lot of time. The rest of this article is locked. Join Entrepreneur+ today for access. This story appears in the March 2025 issue of Entrepreneur. Subscribe »
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RT @every: How to recognize what you’re really, really good at via @HeyFeifer, editor in chief of @Entrepreneur: https://t.co/xyxDNbNdxR h…
Bookkeeping used to drive me insane. Taxes took forever. Then @kickfinance demo'd their product for me, and it was so simple and easy that I laughed out loud. Been using it ever since. Check it: https://t.co/85LOYvQXlL
RT @DanielBurstein: "Responsiveness might be the easiest, simplest thing you can do to make people happy, show them respect, and create new…
