Jason Holland

London

Contributing Editor at SeafoodSource.com

Editor at World Fishing & Aquaculture

Freelance Seafood, Fisheries & Aquaculture Writer | Founder, Jason Holland Communications

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Articles

Bridging seafood’s confidence gaps and enticing young consumers back on the hook

6 days ago | worldfishing.net | Jason Holland

Industry challenged to make sustainable products more convenient, affordable and appealing to the buying publicNot only are young consumers less likely to choose seafood over other food groups, it’s also been ascertained that as a demographic they are moving out of the category faster than any other consumer group.
Bridging seafood’s confidence gaps and winning back young consumers

6 days ago | worldfishing.net | Jason Holland

Industry challenged to make sustainable products more convenient, affordable and appealing to the buying publicNot only are young consumers less likely to choose seafood over other food groups, it’s also been ascertained that as a demographic they are moving out of the category faster than any other consumer group.
UK retail purchases of salmon rise to nearly GBP 1.5 billion in 2024

1 week ago | seafoodsource.com | Jason Holland

U.K. retail sales of seafood increased by both volume and value in 2024, with purchases of salmon – the market’s most popular fish – outpacing the rest of the category, according to new data from Seafish, ScanTrack, and Salmon Scotland. Shoppers in the country purchased 410,157 metric tons (MT) of fish and shellfish in 2024 worth over GBP 4.65 billion (USD 6.2 billion, EUR 5.4 billion). These numbers were up 2.4 percent and 2.9 percent, respectively, over the previous year.
UK shellfish farmers call for nationwide aquaculture planning strategy

1 week ago | seafoodsource.com | Jason Holland

U.K. shellfish farmers facing a complex maze of regulations could greatly benefit from a nationwide aquaculture planning strategy, Shellfish Association of Great Britain (SAGB) CEO David Jarrad said. Despite shellfish farmers producing around 30,000 metric tons (MT) of seafood worth approximately GBP 38 million (USD 50.8 million, EUR 44.7 million) in value annually, Jarrad said that the sector is often overlooked in policy decision-making.
NAPA’s members committed to alternative sourcing if mackerel overfishing not solved

2 weeks ago | seafoodsource.com | Jason Holland

Members of the North Atlantic Pelagic Advocacy Group (NAPA) are committed to its pledge to source alternative species if Northeast Atlantic coastal states can’t end long-term overfishing of mackerel, NAPA Mackerel Subgroup Chair and Thai Union Ambient Sustainability Director Chris Shearlock told SeafoodSource.
Scottish seafood making further inroads in Japan

2 weeks ago | seafoodsource.com | Jason Holland

Scottish seafood, especially mackerel, has made big gains in Japan ever since the U.K. signed a free trade agreement (FTA) with the East Asian nation in late 2020. Over four years on from the signing of that agreement, the Scottish seafood industry is continuing to work hard to ensure more species similarly make their mark in Japan, according to Seafood Scotland Head of Trade Marketing for the U.K., Asia, and the Middle East Adam Wing.
AI in aquaculture - a pathway to enhanced productivity and acceptance

2 weeks ago | worldfishing.net | Jason Holland

AI in aquaculture – a pathway to enhanced productivity and acceptance By Jason Holland25/04/2025 Significant technological advancements have already boosted industry efficiency, sustainability and profitability There’s been a rapid adoption of artificial intelligence – or AI – in the aquaculture space in the past two years, with validation and significant advancements in these technologies replacing manual processes and enhancing efficiency, sustainability and profitability, particularly in...
Advocates for blue foods push for fisheries-aquaculture alignment on food security

4 weeks ago | seafoodsource.com | Jason Holland

Fisheries and aquaculture must pull together and collectively ensure blue foods are part of every conversation taking place around food security and feeding a growing world population, according to Walton Family Foundation Oceans Initiative Lead Teresa Ish.
UN: Global food security requires ‘silicon fjord’ innovation to trickle down to all aquaculture

1 month ago | worldfishing.net | Jason Holland

UN: Global food security requires ‘silicon fjord’ innovation to trickle down to all aquaculture By Jason Holland16/04/2025 Amid food security concerns, industry is urged to do much more to ensure it can meet the world’s growing food demands While aquaculture is widely recognised as being crucial to global food security, the recent Blue Food Innovation Summit heard the industry needs to do much more to ensure it can meet the world’s growing food demands and provide much of the estimated 25...
Seaweed at a funding, creativity crossroads as sector looks to expand

1 month ago | seafoodsource.com | Jason Holland

Globally, seaweed production now exceeds 35 million metric tons (MT) annually, making it a significant contributor to the blue economy. However, some in the sector have said that the industry has reached a creativity and commercialization crossroads, particularly in terms of scaling up production and integrating seaweed into a broader spectrum of uses, such as nutraceuticals, bioplastics, and food ingredients.