Jason Notte

Portland

Sports Marketing Reporter at Adweek

Brand Marketing Reporter for @adweek. Covering sports marketing, travel and hospitality—but not always in that order. Profile illustration: Remo Remoquillo.

Articles

Caitlin Clark and Gainbridge Give Indianapolis An Assist on WNBA Draft Day

1 week ago | adweek.com | Jason Notte

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Caitlin Clark and Gainbridge Give Indianapolis An Assist on WNBA Draft Day

1 week ago | sports.yahoo.com | Jason Notte

Caitlin Clark went to the Indiana Fever with the No. 1 pick in the WNBA Draft a year ago, and her partners at Gainbridge want her to pass financial help from Indianapolis to the rest of the U.S. In March 2024, amid a record-breaking March Madness run and ahead of the WNBA Draft, Clark signed a multi-year deal with Indianapolis-based financial platform Gainbridge-a subsidiary of the Group 1001 collective of financial companies and naming rights sponsor of the Fever's home arena and practice...
The Seattle Storm Made Marketing Its No. 2 WNBA Draft Pick Top Priority

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The Seattle Storm has proven throughout its 25-year history that a lottery pick is something to celebrate. This year, it’s also a selling point. The Storm first landed among the Top 4 picks in the draft in 2001, picking Australian champion power forward and future Basketball Hall of Famer Lauren Jackson at No. 1 overall.
The Seattle Storm Made Marketing Its No. 2 WNBA Draft Pick Top Priority

1 week ago | sports.yahoo.com | Jason Notte

The Seattle Storm has proven throughout its 25-year history that a lottery pick is something to celebrate. This year, it's also a selling point. The Storm first landed among the Top 4 picks in the draft in 2001, picking Australian champion power forward and future Basketball Hall of Famer Lauren Jackson at No. 1 overall. The next year, with the No. 1 pick in hand once again, the Storm selected the University of Connecticut's Sue Bird.
Scripps Upfront Sports Gains are Regional Networks' Loss

2 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The E.W. Scripps Company is bringing a strong women’s sports game into this upfront season, but it’ll take a team effort from all of its properties to steal some wins from its competitors. As it holds its upfront today at Barclays Center—home of the reigning WNBA champion New York Liberty—Scripps prepares to show ad buyers it’s only getting started with women’s sports.
TGL’s Audience Skews 12 Years Younger Than the PGA Tour’s

3 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. If you’re under 60, last touched a club at TopGolf, and would rather watch someone play a video game than chase a ball in a park for an entire weekend, TGL has found your crowd.
TGL's Audience Skews 12 Years Younger Than the PGA Tour's

3 weeks ago | sports.yahoo.com | Jason Notte

If you’re under 60, last touched a club at TopGolf, and would rather watch someone play a video game than chase a ball in a park for an entire weekend, TGL has found your crowd. After ending its inaugural season last week with the Atlanta Drive Golf Club's victory over New York in its final series at the SoFi Center in West Palm Beach, Fla., the semi-simulated, six-team, indoor league accomplished its main goal: Finding golf the new audience that's eluded it for so long.
Formula E Fate Makes the Turn With Media and Sponsor Deals

3 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Formula E is taking its current form to Miami for its only U.S. stop in 2025, but the electric championship racing circuit is charging up for the more high-horsepower sprint ahead.
Formula E Fortunes Ramp Up With New Media and Sponsor Deals

3 weeks ago | sports.yahoo.com | Jason Notte

Formula E is taking its current form to Miami for its only U.S. stop in 2025, but the electric championship racing circuit is charging up for the more high-horsepower sprint ahead. A decade after it was first introduced and almost five years since world governing body Fédération Internationale de l’Automobile (FIA) declared it a World Championship-the same status held by Formula 1-Formula E returns to Miami for only the second time with a few new friends along for the ride.
The Robot Co. Uses LeBron Lineage to Build NBA Experiences

3 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Basketball behaves differently when it’s conducting business than it does when the game clock’s off, and The Robot Company and its clients court fans and partners at hoops events accordingly.