Jason Notte

Portland

Sports Marketing Reporter at Adweek

Brand Marketing Reporter for @adweek. Covering sports marketing, travel and hospitality—but not always in that order. Profile illustration: Remo Remoquillo.

Articles

Rihanna's Fenty Signs First WNBA Team Deal With New York Liberty

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Fresh off their appearance at the Met Gala, the 2024 WNBA champions New York Liberty just added Rihanna’s Fenty Beauty and Fentry Skin to their team. While Fenty founder and CEO Rihanna had her own business to announce at the Met Gala, this follow-up marks Fenty’s first sports marketing partnership with a WNBA team.
Rihanna's Fenty Signs First WNBA Team Deal With New York Liberty

1 week ago | sports.yahoo.com | Jason Notte

Fresh off their appearance at the Met Gala, the 2024 WNBA champions New York Liberty just added Rihanna's Fenty Beauty and Fentry Skin to their team. While Fenty founder and CEO Rihanna had her own business to announce at the Met Gala, this follow-up marks Fenty's first sports marketing partnership with a WNBA team. Fenty previously sponsored a party at the 2024 WNBA All-Star weekend in Phoenix and also sponsored athletes during the 2024 Paris Olympics and Paralympics.
Sue Bird and Paige Bueckers Lead WNBA Push For Vox and Ion

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Roughly a week before the start of the 2026 WNBA season, media companies are sharing their women’s sports game plans and putting their stars on the floor with featured matchups and new podcasts. E.W. Scripps Company’s Ion has aired WNBA doubleheaders on Friday nights since 2023 and saw viewership increase 133% last year across its season schedule.
T-Mobile Ads Connects Data and IPG Clients at NewFronts

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. After buying out-of-home platform Vistar Media and geography-based, privacy-focused ad targeting firm Blis earlier this year, T-Mobile added new functions and brought in IPG Mediabrands in its latest step to connect brands with audiences.
T-Mobile Advertising Connects Data and IPG Mediabrands Clients at NewFronts

1 week ago | finance.yahoo.com | Jason Notte

T-Mobile expanded its adtech stack with two new acquisitions. - Mateus Maia After buying out-of-home platform Vistar Media and geography-based, privacy-focused ad targeting firm Blis earlier this year, T-Mobile added new functions and brought in IPG Mediabrands in its latest step to connect brands with audiences.
Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Much as it takes an entire team to get an individual driver across the finish line at this weekend’s Formula 1 Miami Grand Prix, the Female Quotient knows it requires partners like Rokt to bring more women to the fore in racing.
Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix

1 week ago | sports.yahoo.com | Jason Notte

Much as it takes an entire team to get an individual driver across the finish line at this weekend's Formula 1 Miami Grand Prix, the Female Quotient knows it requires partners like Rokt to bring more women to the fore in racing. The Female Quotient (The FQ), an experiential and media firm dedicated to equality in the workplace, last year teamed with the F1 Academy women's race series to host Equality Lounges, panels, and brunches for women in business and sports marketing.
How Kentucky Derby Partners Made Louisville a Winning Brand

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Just beyond the dual-spired grandstand, brand-laden paddocks, thundering dirt straightaways, and julep-soaked infield of Churchill Downs is one of the most vital partners the Kentucky Derby and its brand sponsors turn to each year: The city of Louisville itself.
How Kentucky Derby Partners Made Louisville a Winning Brand

1 week ago | yahoo.com | Jason Notte

Just beyond the dual-spired grandstand, brand-laden paddocks, thundering dirt straightaways, and julep-soaked infield of Churchill Downs is one of the most vital partners the Kentucky Derby and its brand sponsors turn to each year: The city of Louisville itself. In its 151st year, horse racing's marquee event is still reaching out to new generations of fans around the globe, but it has also emphasized its strong ties closer to home.
New York Jets Marketer Tim Kemp Scores New Role at Hard Rock

2 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. If having Aaron Rodgers on the New York Jets for two years left a lasting marketing memory, Tim Kemp should have a great time with Lionel Messi, Tiger Woods, and Max Verstappen in his new role at Hard Rock International and Seminole Gaming.