Jason Notte

Portland

Sports Marketing Reporter at Adweek

Brand Marketing Reporter for @adweek. Covering sports marketing, travel and hospitality—but not always in that order. Profile illustration: Remo Remoquillo.

Articles

How Gainbridge and USL Super League Both Won Naming Rights Deal

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. As women’s sports rack up wins, league sponsorships are less about slapping a brand on the game than finding the right teammate to keep the streak alive. That’s where brands like Gainbridge come in. The Indiana-based finance and insurance firm recently purchased the naming rights to the USL Super League, effective at the start of the upcoming 2025-26 season.
Major League Baseball Backs Athletes Unlimited Softball

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. As it heads into its first season of play, the Athletes Unlimited Softball League (AUSL) is adding one big-money player to its bench: Major League Baseball.
NBA Playoffs Take It to the House For Global Fan Fests

1 week ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. After years of putting its NBA House in coveted international markets during the playoffs, the league is turning each of those houses into a home. The NBA held its first NBA House sports marketing initiative in London for the 2012 Olympics and has taken the party around the globe in years since.
NBA Playoffs Take It to the House for Global Fan Fests

1 week ago | sports.yahoo.com | Jason Notte

After years of putting its NBA House in coveted international markets during the playoffs, the league is turning each of those houses into a home. The NBA held its first NBA House sports marketing initiative in London for the 2012 Olympics and has taken the party around the globe in years since.
Fox and IndyCar Put Faces to Indianapolis 500 With Help From Macy's and Letterman

2 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Rolling into this weekend’s Indianapolis 500, both the NTT IndyCar series and Fox are moving at top speed toward their goals for the collaboration. In June 2024, IndyCar announced that it was shifting partners from NBCUniversal to Fox and putting all 17 of its races, plus two days of qualifying rounds for the Gainbridge-sponsored Indy 500, on live network broadcasts.
WBD and TNT Sports Sell Out Roland-Garros Ad Inventory

2 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. It’s Warner Bros. Discovery and TNT Sports’ first year of domestic coverage from Roland-Garros for the French Open, but you’d never know it from the way ad buyers are spending.
Why IHOP Rode With Dale Earnhardt Jr. In Amazon NASCAR Debut

2 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. IHOP already had Amazon Prime Video and Thursday Night Football on its sponsorship plate, but it wanted to sweeten the proposition by targeting young families on the go. With that in mind, Amazon pointed out that Dale Earnhardt Jr. and NASCAR had room in the passenger seat for another brand. NASCAR’s new $7.7 billion rights deal with Amazon, NBC Universal, Warner Bros.
A'ja Wilson Joins Stephen Curry and Kevin Hart in Chase Ad

2 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. For Chase to get Stephen Curry, Kevin Hart, and A’ja Wilson on its team for a new campaign, it had to bring more to the partnership than its logo and some scripted one-liners.
Andretti and Marcus Ericsson Drive Allegra Into Indy 500

2 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Even at the Indianapolis 500, it takes more than slapping a logo on a race car for a brand like Allegra to emerge from the pack. The Sanofi-produced over-the-counter allergy medication doesn’t get much return from having its trademark shade of purple simply make fast left turns in Indianapolis on Memorial Day weekend.
TNT Sports Follows Inside the NBA Playbook Into Its Future

2 weeks ago | adweek.com | Jason Notte

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. When Warner Bros. Discovery took a reduced role in the upcoming 11-year NBA rights deal, the company’s sports future looked a bit shorthanded. The point was recently underlined at WBD’s upfront event, when TNT Sports chairman Luis Silberwasser noted what the company’s sports rights looked like a year ago before displaying what they look like today. The NBA wasn’t a key player.