Jay Clouse

Founder of Creator Science — helping creators get uncommon results. Studying others, running experiments, and sharing it all with 60,000+ readers!

Featured in:

linkedin.com Favicon

hackernoon.com

Articles

What channel is ion on Spectrum?

1 month ago | madpenguin.org | Bedros Keuilian |Myron Golden |Nick Nimmin |Jay Clouse

Personalised advertising and content, advertising and content measurement, audience research and services developmentStore and/or access information on a deviceYou can choose how your personal data is used.
2024 Year in Review

Jan 4, 2025 | creatorscience.com | Jay Clouse

I just closed the books on year eight as a creator and, in many ways, it was the best year yet: My wife joined the business We had our best year financially We welcomed our first child into the world Business, taken as a single graph, looks good! I share this graph each year because it highlights a few important truths: I've been doing this for eight years It took me four years to have my first 6-figure year My revenue actually dropped in year three You can see how powerful compounding is...
Podcasting in 2024

Oct 25, 2024 | creatorscience.com | Jay Clouse

๐ฌ"How does podcasting fit into your content system and flywheel? What tips would you have for others in terms of repurposing podcast content?"โ Matt from Michigan, Founder of Mitten Dad MinutePodcasting is near the bottom of my funnel. I started podcasting in 2018. As a podcast fan, of course I should have my own.
Why you need a Signature Product

Sep 14, 2024 | creatorscience.com | Jay Clouse

I hear many creators talk about their goal of creating multiple revenue streams to "diversify their income." This usually comes from wanting to earn more revenue and assuming a new income stream as the best path. While diversification is beneficial for many reasons, it's not the most efficient path to increasing revenue. The diversification mythThe IRS once reported that the average millionaire has seven revenue streams. The idea spread like wildfire.
Signature Product Mastermind

Sep 8, 2024 | creatorscience.com | Jay Clouse

Hello! You must've been intrigued by my upcoming Signature Product Mastermind. This will be a small group with a lot of my direct involvement. By the end of our time together, you will have a concrete plan for your signature product (format, outcome, pricing, and name). For the first opportunity to join, please complete the short form below to join the waitlist.
Ask Creator Science

Jul 19, 2024 | creatorscience.com | Jay Clouse

Join 60,000+ CreatorsSubscribe to the Creator Science newsletter for real-life experiments, expert interviews, and evidence-backed advice every week.
‎Creator Science – Learn from today's top content creators on Apple Podcasts

Jun 25, 2024 | podcasts.apple.com | Jay Clouse

242 episodes Creator Science helps you become a smarter creator. It's never been easier to create content, but breaking through the noise gets more difficult every single day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise.
"For You" feeds are not for you.

May 26, 2024 | creatorscience.com | Jay Clouse

Some large creators on X say their reach is down (read the replies):People with big Twitter followings:Is your reach changing? What are you noticing? — Sam Parr (@thesamparr) May 22, 2024I've felt this personally and seen it in the accounts I follow closely. On average, impressions seem to be down. But there are a couple of caveats:Video content is growingViral content seems to be more viralSounds like a familiar story, right?
‎Creator Science on Apple Podcasts

May 21, 2024 | podcasts.apple.com | Jay Clouse

Creator Science helps you become a smarter creator. It's never been easier to become a creator, but breaking through the noise gets more difficult every single day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise.
An honest conversation with my friend, Justin Moore (live from CEX) on Apple Podcasts

May 21, 2024 | podcasts.apple.com | Jay Clouse

Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases. It was also an opportunity for me to really catch up with my good friend, Justin Moore.