Jayson DeMers

Seattle

CEO of EmailAnalytics, a tool that visualizes email activity for your team, and calculates KPIs like email response time. Contributor on Forbes, Inc, & more.

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Articles

Cold Email Outreach 101: How To Drive Leads And Traffic At Scale

2 months ago | forbes.com | Jayson DeMers

By Jayson DeMersMost businesses are in near-constant pursuit of more leads and traffic—the main drivers of revenue, at least in an online setting. One of the most popular strategies for driving more leads and traffic in a business setting is cold email outreach. But how exactly does this strategy work and how can you make the most of it? Why Cold Email Outreach? First, let's cover the basics.
Active vs Passive Procrastination: How to Use Your Procrastination to Improve Productivity

2 months ago | allbusiness.com | Jayson DeMers

Everybody procrastinates from time to time, and most of us are always trying to find ways to procrastinate less. Procrastination is, for the most part, an inherently unproductive action. The basic idea is to avoid or delay a task, usually an unpleasant one, which hurts you in two main ways:You compromise your ability to complete the task.
Why Email Response Time Is The Best Customer Service KPI

Nov 8, 2024 | forbes.com | Jayson DeMers

By Jayson DeMersIf your business is like most, you probably use email for internal and external communications in sales, marketing, and even customer service. So if you want higher profitability and customer satisfaction, email response time should be your new key performance indicator (KPI) to measure. Email response time is how quickly your company responds to incoming emails.
How AI Is Changing Sales And Customer Service Teams

Sep 27, 2024 | forbes.com | Jayson DeMers

By Jayson DeMersToday, the explosive rate of technological growth has become even more impressive with AI becoming mainstream. But how exactly is AI changing the world of sales and customer service? And how are teams adapting? Top performers in sales and customer service are already taking advantage of AI. These are just some of the ways that AI is changing how sales and customer service teams operate.
How to Write a Successful Blog Post: 7 Crucial Elements

Sep 19, 2024 | allbusiness.com | Jayson DeMers

There’s a major problem facing the content marketing world today: oversaturation. When done properly, content marketing is a highly effective, cost-efficient, profitable marketing strategy. But it’s easy to fall behind when there are so many competitors battling it out to get more visibility in news feeds and organic search results.
8 Psychological Tricks to Be More Productive at Work

Sep 16, 2024 | allbusiness.com | Jayson DeMers

Most of us like the idea of getting more work done every day, but with a limited number of hours and a feeling that we’re already doing our best, it may seem like there’s little to no room for improvement. You can increase your productivity in many ways, like delegating various tasks, automating what you can, and using time-management apps to improve your output. But there are also a number of psychological tricks that don’t get nearly enough recognition.
8 Morning Rituals of Successful Entrepreneurs

Jul 22, 2024 | allbusiness.com | Jayson DeMers

For most of us, getting up in the morning is an inconsistent, blurry mess—and it has the power to dictate how we feel and how we work for the rest of the day. Nobody’s perfect and we all have mornings that don’t go our way, but for successful entrepreneurs, the morning looks and plays out a little differently most of the time. Successful entrepreneurs became successful in part because they had a strong, consistent routine.
6 Strategies for More Efficient Email Management Every Professional Should Know

Jul 17, 2024 | allbusiness.com | Jayson DeMers

Ramping up your email management efficiency is always a good idea. And sure, being able to send super effective emails at a faster pace isn’t going to harm anyone’s sales or customer service goals. But take a second to think about what email productivity actually means. Less time spent staring at your inbox, or laboriously typing out the same email again and again means more time for the other "stuff." The stuff that makes your boss sit up and take notice.
How to Reduce Digital Distraction at Work

Jun 20, 2024 | allbusiness.com | Jayson DeMers

When it comes to technology, most of us are grateful for it. Computers make everything easier—from researching information to communicating with friends and colleagues—and even once basic devices like phones and cars are getting high-tech makeovers to do more, faster and better. At the same time, there are critical drawbacks that occasionally prevent technology from working in our favor. When you lose your Internet connection, you’re practically helpless.
Why Use Marketing Automation? Tips, Tricks and Benefits of Automation Tools

May 3, 2024 | allbusiness.com | Jayson DeMers

A case can be made these days for just about any business to implement marketing automation. In fact, marketing automation processes have become so popular that 76% of all companies already use them. One marketing channel that has greatly benefited from the power of automation is email marketing. In fact, 63% of marketers reported using automated email marketing. Email marketing’s high level of return on investment reigns supreme above all other marketing channels.