Jean Marie Caragher

Jan 10, 2025 | cpatrendlines.com | Jean Marie Caragher

“We have to tell a better story, but we also have to have a better story to tell.”Click to subscribe anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer,Amazon Music and Audible, Player FM, Audacy, Gaana (India), Boomplay (Africa), or RSS.

Jan 8, 2025 | cpatrendlines.com | Jean Marie Caragher

“Clients don’t pay for technical excellence. They pay for actionable insights.”Click to subscribe anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer,Amazon Music and Audible, Player FM, Audacy, Gaana (India), Boomplay (Africa), or RSS.

Dec 23, 2024 | cpatrendlines.com | Jean Marie Caragher

“I think the easy answer is, obviously, the events,” Lyles shares about the biggest changes during COVID-19. “We transferred all of those live events into a digital platform. What we didn’t know was 2020 was going to bring a new interest to marketing when it comes to our accountants.”This unexpected engagement from accounting professionals, traditionally more focused on billable hours than marketing initiatives, allowed Lyles and her team to innovate rapidly.

Dec 16, 2024 | cpatrendlines.com | Jean Marie Caragher

Her efforts paid off, helping her thrive as the marketing manager at Ciuni & Panichi for eight years. “AAM was instrumental in my success,” Clemmer notes, crediting the association’s supportive community for providing resources and camaraderie that helped her persevere through challenges. Reflecting on the past decade, Clemmer observed significant changes in the industry. “Marketers are gaining more respect and moving into higher-level positions within firms,” she says.

Dec 13, 2024 | cpatrendlines.com | Jean Marie Caragher

Discover how specialization can drive unparalleled success. Click to subscribe anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer,Amazon Music and Audible, Player FM, Audacy, Gaana (India), Boomplay (Africa), or RSS. Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesWith over 30 years of experience in winery finance and a thriving boutique firm dedicated exclusively to the wine industry, Tim Allen, CPA, shares the journey that led him to carve out this unique niche.