Jeena Sharma

New York

Retail Reporter @morningbrew. Former Beauty Editor @papermagazine and Fashion Writer at @nylon. Tips/Ideas: [email protected].

Articles

Once commanding over 70 reservations per day, this beloved NYC restaurant is struggling to stay afloat

5 days ago | retailbrew.com | Jeena Sharma

On a sunny spring afternoon, Christophe Caron—owner of Delice & Sarrasin, a beloved vegan French restaurant in New York City’s West Village—keeps a watchful eye on the dining room as he talks. After laying off nearly a third of his staff, he’s had to step back into daily operations himself. The quaint but sophisticated plant-based spot has amassed a number of loyal customers since its establishment 13 years ago.
Are layoffs on the horizon in fashion?

1 week ago | retailbrew.com | Jeena Sharma

Saks Global’s recent layoffs have reignited concerns that fashion retail may be bracing for a broader wave of job cuts—driven not just by inflation, but by new tariff pressures. While circumstances have been challenging for most fashion retailers due to inflation and a consumer spending pullback, impending tariffs have added another thorn in their path.
Can Kering fully recover this year?

1 week ago | retailbrew.com | Jeena Sharma

Kering’s less-than-promising Q1 results recently sent waves of disappointment through the luxury industry as the French conglomerate reported revenues plunging 14% year over year. The results put a particular focus on already troubled brand Gucci, which experienced a sharp 25% drop in sales, underscoring the brand’s ongoing struggles to resonate with consumers. Meanwhile, brands like YSL also saw a 9% decrease in sales.
Tariffs don’t have to spell the end of profits for most fashion retailers

2 weeks ago | retailbrew.com | Jeena Sharma

President Donald Trump may have instituted a 90-day-pause on tariffs, but retailers are nevertheless spiraling. However, few industries have felt the tremor as acutely as fashion retail, as the exorbitant tariffs (up to 60%)—levied on major production hubs such as China, Vietnam, and Bangladesh—practically spelled the end of low-cost manufacturing, forcing brands to either eat into their margins or raise retail prices. But does it have to be the end?
Online shopping isn't satisfying consumers' needs for retail therapy anymore, survey shows

2 weeks ago | fortune.com | Jeena Sharma

Unlike in-store shopping, which is increasingly getting experiential, most shoppers (79%) feel that online shopping is more of a lonely experience. Getty Images—Milan Markovic
Some customers now say online shopping is just boring

2 weeks ago | retailbrew.com | Jeena Sharma

They say there’s nothing quite like retail therapy, but what happens when online shopping just feels like it’s lost its spark? Well, more than 3 in 4 consumers say that while e-commerce is “functional,” it’s just not fun anymore, a new study by Criteo found.
Tariffs played a bigger role in the Prada-Versace deal than you might think

3 weeks ago | retailbrew.com | Jeena Sharma

One thing was clear with Prada’s recent and newsworthy acquisition of Versace from Capri Holdings: Italian luxury is coming together to bolster its position in the global luxury market. With Versace coming back home to Italian ownership, Prada hopes to gain access to a broader range of consumers, capturing both the understated and the extravagant fashion markets Versace is known for.
Glow Recipe co-founders on their biggest learnings and advice for women of color in beauty

4 weeks ago | retailbrew.com | Jeena Sharma

From BB creams and sheet masks to snail mucin serums, Korean beauty products have created a global following over the years. What was once a niche area of beauty gradually popped up in seemingly every TikTok and YouTube beauty tutorial. While influencers are definitely key to bringing K-beauty to global prominence, some beauty brands, including Glow Recipe, also played a significant role in making it both more accessible and, well, more fun.
Gen Z is over credit cards

1 month ago | retailbrew.com | Jeena Sharma

If there’s one thing that we’ve learned over the past few years, it’s that the economy is unpredictable and nearly every average American has had a tough time in some respect at some point. In fact, the latest Morning Consult’s Cash App Afterpay survey found that about half of Americans can’t afford an emergency expense equal to or greater than $500, and 83% said that overspending—understandably—caused them stress.
Forever 21’s bankruptcy is a cautionary tale for affordable retailers

1 month ago | retailbrew.com | Jeena Sharma

Forever 21’s downfall cannot be attributed to a single factor. Yet, the once iconic fast fashion retailer pointedly singled out the rise of the likes of Shein and Temu as a key driver behind its second bankruptcy.