Jeena Sharma

New York

Retail Reporter @morningbrew. Former Beauty Editor @papermagazine and Fashion Writer at @nylon. Tips/Ideas: [email protected].

Articles

Retail Brew

2 days ago | retailbrew.com | Jeena Sharma
Retail Brew

3 days ago | retailbrew.com | Jeena Sharma
How Goodwill is winning in a market that’s struggling

1 week ago | buff.ly | Jeena Sharma

Spending made simple. No waiting. No delays. With the Square Debit Mastercard, you can access your money as soon as you make a sale—no transfer delays, no fees. Turn sales into purchases, payroll, or whatever your business needs instantly. Get your free debit card today. Block, Inc. is a financial services platform and not an FDIC-insured bank. Square Debit Card is issued by Sutton Bank, Member FDIC, pursuant to a license from Mastercard.
Why Jonathan Anderson was the right choice for Dior

2 weeks ago | retailbrew.com | Jeena Sharma

French luxury retailer Dior has a new creative director in charge. With Jonathan Anderson’s appointment, the Northern Irish designer, best known for transforming Loewe with his artful designs and a strong emphasis on craftsmanship, makes history as the first designer after Christian Dior himself to oversee all of Dior’s men’s, women’s, and haute couture collections.
Retail Brew

3 weeks ago | retailbrew.com | Jeena Sharma
Founder of Mason Dixie Foods on changing the American frozen aisle

3 weeks ago | retailbrew.com | Jeena Sharma

Spending made simple. No waiting. No delays. With the Square Debit Mastercard, you can access your money as soon as you make a sale—no transfer delays, no fees. Turn sales into purchases, payroll, or whatever your business needs instantly. Get your free debit card today. Block, Inc. is a financial services platform and not an FDIC-insured bank. Square Debit Card is issued by Sutton Bank, Member FDIC, pursuant to a license from Mastercard.
Wellness has become a top priority for younger consumers

1 month ago | retailbrew.com | Jeena Sharma

Wellness is big business—a $2 trillion business to be exact, according to the Global Wellness Institute. Now, a new survey by McKinsey that accounts for “six dimensions” of wellness—health, sleep, nutrition, fitness, appearance, and mindulfullness—reveals many ways wellness is changing. The survey—which included responses from over 9,000 consumers across countries like China, the UK, Germany, and the US—found that younger consumers have become pretty devoted to wellness over the past year.
While Target pulls back on DEI, Lush is doubling down

1 month ago | retailbrew.com | Jeena Sharma

While major retailers like Target and Walmart have scaled back on their commitment to diversity, equity, and inclusion (DEI), cosmetics brand Lush temporarily renamed three of its bath bombs as “Diversity,” “Equity,” and “Inclusion,” doubling down its own commitment.
72% of shoppers would stay loyal to brands they loved even if it meant paying more: survey

1 month ago | retailbrew.com | Jeena Sharma

Brands have been on edge in recent years, worried by reports of consumer spending pullback and growing selectivity. But a new study from Zeno Group offers a surprising twist: 87% of American shoppers say they support the brands they love—even when it’s not the easiest option. Meanwhile, 72% of those surveyed said they’d stay loyal to retailers they love even if it meant paying more for their products.
Once commanding over 70 reservations per day, this beloved NYC restaurant is struggling to stay afloat

1 month ago | retailbrew.com | Jeena Sharma

On a sunny spring afternoon, Christophe Caron—owner of Delice & Sarrasin, a beloved vegan French restaurant in New York City’s West Village—keeps a watchful eye on the dining room as he talks. After laying off nearly a third of his staff, he’s had to step back into daily operations himself. The quaint but sophisticated plant-based spot has amassed a number of loyal customers since its establishment 13 years ago.

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Jeena Sharma @itsmejeena

15 May 25

RT @keithrpillow: What a shame. Once commanding over 70 reservations per day, beloved #NYC French vegan restaurant @DeliceSarrasin is stru…

Jeena Sharma @itsmejeena

14 May 25

RT @BrettEHouse: Retail layoffs aren’t about weak demand—they’re a response to White House tariff chaos. I spoke with @itsmejeena for @Morn…

Jeena Sharma @itsmejeena

7 May 25

For a story for Retail Brew, I'm looking to speak with brands/retailers that are not only continuing their DEI commitments but actually championing it at a time when some major retailers have scaled back on their DEI programs. DM me or email me at [email protected].

Jeena Sharma

Articles

Retail Brew

Retail Brew

How Goodwill is winning in a market that’s struggling

Why Jonathan Anderson was the right choice for Dior

Retail Brew

Founder of Mason Dixie Foods on changing the American frozen aisle

Wellness has become a top priority for younger consumers

While Target pulls back on DEI, Lush is doubling down

72% of shoppers would stay loyal to brands they loved even if it meant paying more: survey

Once commanding over 70 reservations per day, this beloved NYC restaurant is struggling to stay afloat

Contact details

Emails

Socials & Sites

X (formerly Twitter)