Jeena Sharma

New York

Retail Reporter @morningbrew. Former Beauty Editor @papermagazine and Fashion Writer at @nylon. Tips/Ideas: [email protected].

Articles

Glow Recipe co-founders on their biggest learnings and advice for women of color in beauty

1 week ago | retailbrew.com | Jeena Sharma

From BB creams and sheet masks to snail mucin serums, Korean beauty products have created a global following over the years. What was once a niche area of beauty gradually popped up in seemingly every TikTok and YouTube beauty tutorial. While influencers are definitely key to bringing K-beauty to global prominence, some beauty brands, including Glow Recipe, also played a significant role in making it both more accessible and, well, more fun.
Gen Z is over credit cards

2 weeks ago | retailbrew.com | Jeena Sharma

If there’s one thing that we’ve learned over the past few years, it’s that the economy is unpredictable and nearly every average American has had a tough time in some respect at some point. In fact, the latest Morning Consult’s Cash App Afterpay survey found that about half of Americans can’t afford an emergency expense equal to or greater than $500, and 83% said that overspending—understandably—caused them stress.
Forever 21’s bankruptcy is a cautionary tale for affordable retailers

2 weeks ago | retailbrew.com | Jeena Sharma

Forever 21’s downfall cannot be attributed to a single factor. Yet, the once iconic fast fashion retailer pointedly singled out the rise of the likes of Shein and Temu as a key driver behind its second bankruptcy.
Retail Brew

3 weeks ago | retailbrew.com | Jeena Sharma
Printemps hopes to fill the void left by the likes of Barneys

3 weeks ago | retailbrew.com | Jeena Sharma

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Can Demna find his footing at Gucci?

4 weeks ago | retailbrew.com | Jeena Sharma

Earlier this month, Gucci appointed Demna as its new creative director, while Sabato De Sarno left the post after a two-year stint. Many in the industry are still scratching their heads about just what the thinking was behind the surprising decision. Demna is best known for his role as creative director at Balenciaga and brings with him a certain appeal and a younger consumer base that Gucci seems to need.
Retail Brew

1 month ago | retailbrew.com | Jeena Sharma
Retail Brew

1 month ago | retailbrew.com | Jeena Sharma
A new Stanley Tucci series is here and Allbirds has something to do with it

1 month ago | retailbrew.com | Jeena Sharma

Retailers have traditionally turned to various platforms for marketing—social media, billboards, magazines, commercials. Allbirds turned to…Stanley Tucci. Cards on The Table, a four-part series created in collaboration with Tucci and currently streaming on YouTube and Allbirds’s website, explores “new connections” forged through a “dream dinner party” featuring guests delving into their dreams, beliefs, and personal stories, according to a company release.
Retail Brew

1 month ago | retailbrew.com | Jeena Sharma