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Oct 25, 2024 | 
barrettmedia.com | Jeff Caves
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Jul 12, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
Increasingly, clients are wondering about the power of radio vs “everybody” on social media. Occasionally, it is a good idea to remind your sports radio advertising clients and yourself of the power your sports radio station has in its audience. While social media is the most popular kid in school, they are not headed for Harvard. You, my sports radio-selling friend, have all the advantages that make you a superior option for advertisers. Sports radio listeners in the U.S. are incredibly engaged.
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Jun 28, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
Whether you’re an agency buyer, a small business owner, or an in-house marketer at a large local business, investing in sports radio advertising can be a significant decision. While sports radio offers a unique and engaged audience, buyers often have common objections. How we approach those objections can vary. Here are three frequent objections to buying ads on a sports radio station and ways to address them.
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Jun 21, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
When looking for that extra edge for local radio advertisers, packaging radio commercials with an “expert” client-hosted talk show or interviews on your local shows or newscasts can be a game-changer. This strategy can build long-term business relationships with suitable clients, such as lawyers, business accountants, agents, psychologists, or sports handicappers. These professionals can provide valuable editorial contributions to sports and news stations.
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Jun 14, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
Not everyone can afford to sponsor a local NFL or college football team. However, there are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships. Here are some ideas:Thousands of listeners tune in to hear local sports personalities discuss their favorite teams. Hiring these “football expert” personalities to represent your business can significantly boost your ad response.
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Jun 7, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
If a radio rep has heard it once, they have heard it a million times. When asked where most of their new business comes from, clients often proudly say, “We don’t advertise much; we rely on word of mouth.” In other words, they believe they don’t need to advertise to keep gaining new customers. Word of mouth (WOM) is perceived as the direct result of satisfied customers personally referring others to the business.
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May 31, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
An advertising slogan is vital to any small or medium-sized business (SMB)’s advertising strategy. It communicates the story of a company, promotes its unique value proposition, and makes an emotional connection with customers. This guide will help you understand the importance of slogans and provide a step-by-step process to create an effective one for your business. Use this guide as well. A slogan articulates what your business stands for and its unique value proposition.
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May 24, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
Small and medium-sized businesses (SMBs) partnering with digital marketing companies for their ad spend can enjoy significant advantages. Digital companies, such as many radio stations’ digital departments, often have more expertise than SMBs in spending money wisely to generate website traffic and, crucially, in avoiding the waste of ad dollars on fake traffic. Fake website traffic has increased by 33% in just two years.
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May 17, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
If you are a small to medium-sized business, there is no doubt you are facing rising costs, and making ends meet is a top priority. Sometimes, that means cutting expenses on things you have committed to via contract, like a 2024 annual radio advertising agreement with level monthly payments. You are on the air each month and appreciate the value of advertising consistently. You understand the necessity to maintain a market presence within the budget you laid out last year.
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May 10, 2024 | 
barrettsportsmedia.com | Jeff Caves |Jason Barrett
Summer calls for trips to family reunions, visits to distant kids, baseball games, and amusement park adventures. But it also signals a surge in road trips, making local tire dealerships gear up for travelers needing to ensure their vehicles are road trip ready. With a focus on pre-trip services through local radio and timely discounted maintenance packages or in-house credit via podcast ads, your local tire shop can become the pit stop every Clark Griswold needs.
