Jeff Cooper

1 month ago | kevinmd.com | Alexandre Bourcier |Jonathan Peters |Timothy J. Keyes |Jeff Cooper

“We are under-exercised as a nation; we look instead of play; we ride instead of walk.”—John F. Kennedy, Sports Illustrated, 1960In 1960, then-President-elect John F. Kennedy issued a striking warning: Americans were becoming physically unfit, and this trend threatened not just individual health, but the vitality of the nation itself. He saw physical activity as foundational to our strength—not just as a people, but as a country. Over sixty years later, his words feel more urgent than ever.