Jeff Gladnick

Nov 11, 2024 | drbicuspid.com | Jeff Gladnick |Karie Neeley Anderson |Kevin Henry |Melissa Busch

It's time to rethink the new patient phone call. Not only should it be a customer service call but a relationship and value-building call as well. Build value during the call. New patient phone calls should be entirely scripted with statements about how excellent the doctor is, how caring the staff acts, and how it is the practice's priority to provide high-level clinical quality and excellent customer service. Don't forget to communicate the practice's brand. What do you want to be known for?

Sep 3, 2024 | drbicuspid.com | Jeff Gladnick |Karie Neeley Anderson |Kevin Henry |Melissa Busch

Internal marketing is the single most powerful way to drive high-quality patient referrals for a dental practice. It is critical to have a minimum of 15 internal marketing strategies in place for an internal marketing program to be effective. Conduct an email campaign every 30 days. Your email campaign should include an update on the practice and its services, highlights with a focus on quality, and a reminder that the practice appreciates referrals. Keep it short -- the equivalent of one page.

Aug 5, 2024 | drbicuspid.com | Estela Vargas |Kevin Henry |Melissa Busch |Jeff Gladnick

Dental practices, like all businesses, should spend time focusing on protecting their futures. It can seem like a waste of time because it may not be necessary if the practice continues to perform well or gets even better automatically. But what if things change? Create a powerful brand statement. Do you have a distinctive, thought-out brand statement that can be used repeatedly to communicate to patients and the community about what it is that your practice stands for?

Jul 15, 2024 | drbicuspid.com | Jeff Gladnick |Karie Neeley Anderson |Kevin Henry |Melissa Busch

Practices with five-star customer service have a great advantage, as they can differentiate themselves from all others. This makes it easier to attract new patients, acquire excellent reviews, increase case acceptance, and create a fun and enjoyable environment. Elevate patient communication. You can elevate patient communication with a 30-day communication email. You might not think of this as customer service, but it definitely is.

Jul 1, 2024 | drbicuspid.com | Melissa Busch |Jeff Gladnick |Linda Harvey |Bryan Laskin

Even if you have a five-star customer service practice, you'll still have patients who are deemed difficult. The difficult patient often upsets the staff, sends negative reverberations throughout the practice, causes stress and frustration, and can even cause a loss of revenue based on their behaviors and the amount of time you need to put in to deal with them. Ultimately, the goal is to manage and satisfy difficult patients as quickly as possible.