Jeff Pedowitz

Alpharetta, Atlanta

Contributor at Forbes

World's Largest and Most Experienced Revenue Marketing Agency

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Articles

Rewiring Financial Services for Revenue Growth - A New Playbook for the Modern Era

1 week ago | pedowitzgroup.com | Jeff Pedowitz

In the early 2000s, a small regional credit union had a bustling network of branches, deep community ties, and a loyal member base. Fast forward to today, and that same institution is struggling to keep up. Fewer people are visiting branches as digital banking becomes the norm. Competitors, from digital-first startups to FinTech giants, are chipping away at market share. Regulators continue to tighten controls, and customers expect seamless, personalized digital experiences.
From Funnels to The Loop: Reinventing the Buyer Journey in 2025

1 week ago | pedowitzgroup.com | Jeff Pedowitz

A few months ago, I spoke with a CMO facing what looked like a paradox. Her team was generating more MQLs than ever—thousands of leads funneled into the CRM, nurtured with precision-crafted email sequences, scored and handed to sales. But pipeline contribution? Flat. Win rates? Dropping. CEO? Frustrated. It wasn’t that the team wasn’t executing. It was that the model they were executing on—the funnel—no longer reflected how buying decisions are actually made in 2025.
Beyond Automation: How Agentic AI Transforms Creative Brief Reviews

1 month ago | pedowitzgroup.com | Jeff Pedowitz

Project management tools like Monday.com, Airtable, and Asana have become staples in marketing and creative ops workflows. They help route briefs, assign tasks, and track progress. But there’s one thing they can’t do: actually understand the brief. That’s where Agentic AI comes in. In this post, we’ll explore how using Agentic AI to process creative briefs goes far beyond automation—unlocking faster, more consistent, and more strategic campaign execution. Let’s talk about automation for a minute.
Is Your Marketing Org Built for Scale? Ask These 10 Questions

1 month ago | pedowitzgroup.com | Jeff Pedowitz

When it comes to building a high-performing marketing organization, strategy isn’t just a line item in a planning doc — it’s the foundation everything else rests on. And yet, most teams don’t step back often enough to ask the tough questions about why they’re doing what they’re doing, how it ties to revenue, and whether the current approach is truly built to scale.
Why Business Alignment is the Cornerstone of Growth in Revenue Marketing

1 month ago | pedowitzgroup.com | Jeff Pedowitz

Business alignment is more than a trendy buzzword—it is the foundation that keeps an organization moving toward success. Yet many companies struggle to align their sales, marketing, and customer success teams, resulting in wasted resources, missed opportunities, and slowed growth. For businesses aiming to drive revenue and streamline operations, alignment isn’t just helpful—it’s critical.
Revenue Strategy: The Foundation of Predictable Growth

1 month ago | pedowitzgroup.com | Jeff Pedowitz

The Shift from Marketing-Qualified to Revenue-QualifiedFor years, marketing success was defined by metrics like lead volume, MQLs, and **engagement rates**—numbers that helped gauge activity but didn’t always translate directly to revenue. However, as buying cycles become more complex, decision-making involves more stakeholders, and economic pressures demand greater accountability, the role of marketing has fundamentally evolved. Simply generating more leads is no longer enough.
The High-Stakes Game of Go-To-Market

1 month ago | pedowitzgroup.com | Jeff Pedowitz

March 19, 2025 | By Jeff Pedowitz | Revenue Marketing, Go To Market Go-to-market (GTM) isn’t just a plan—it’s the bridge between strategy and revenue. It’s where vision meets execution, where markets are won or lost. Yet, most GTM strategies fail because they are either too high-level (a glorified mission statement) or too execution-focused (a series of disjointed tactics).
Mastering Revenue Marketing: The Customer-Centric Approach with RM6

2 months ago | pedowitzgroup.com | Jeff Pedowitz

March 17, 2025 | Revenue Marketing , Customer Engagement , Customer Experience In the evolving landscape of B2B and B2C marketing, revenue marketing has become the gold standard for driving measurable business outcomes. No longer can marketing teams afford to operate in silos, focusing solely on lead generation or brand awareness. Instead, they must embrace a full-funnel, customer-centric approach—one that aligns sales and marketing to accelerate revenue growth.
Technology and Revenue Marketing: Unlocking Growth Through Innovation

2 months ago | pedowitzgroup.com | Jeff Pedowitz

Technology has fundamentally reshaped how organizations approach revenue marketing. In an era where customer expectations, digital interactions, and data-driven insights define success, businesses that fail to leverage technology effectively risk falling behind. However, simply having technology isn’t enough—the key lies in how it is selected, integrated, managed, and optimized to drive revenue growth.
The AI Revolution in Hotel Pricing: Beyond Dynamic Rates - a 2025 Perspective

Jan 12, 2025 | hotelexecutive.com | Jeff Pedowitz

FOCUS: SAVE SHARE TEXT SIZE PRINT COMMENT PDF As we enter 2025, integrating Artificial Intelligence (AI) into hotel pricing strategies continues to revolutionize the hospitality industry. This evolution significantly shifts from traditional pricing models to sophisticated, data-driven approaches that enhance revenue management and guest satisfaction.