Jen Nussinow Tasker

May 6, 2024 | learn.g2.com | Holly Landis |Lauren Pope |Jen Nussinow Tasker |Piyush Shah

Most of us receive hundreds of emails every single week. Whether they’re personal or professional, almost no one likes sorting through all of them. And when it comes to the marketing emails you get, you may not even remember registering with half of the companies whose names pop up in your inbox.

May 3, 2023 | learn.g2.com | Jennifer Kim |Haley Fraser |Emily Coates |Jen Nussinow Tasker

In marketing, awareness is not the goal; advocacy is. Gone are the days when putting ads in newspapers and magazines was enough. The impact of social media and word-of-mouth marketing on the product choices of modern consumers is stronger than ever. As a result, more and more brands are turning to influencer marketing for product endorsements and brand mentions. What is influencer marketing?