Jen Riehle McFarland

Raleigh

Contributing Writer at WRAL TechWire

Chief Boss Lady at Marit Digital. Technical communicator, Canes fan, beer enthusiast, mom, and a generally joyful geek. She/her.

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Articles

NC’s new Chief of AI talks trust at Grep-a-palooza

3 weeks ago | wraltechwire.com | Jen Riehle McFarland

DURHAM — The fourth annual Grep-a-plooza kicked off with enthusiasm on Thursday morning as Joe Colopy, the GrepBeat “Godfather,” took the stage. A vocal crowd was on hand to welcome the former Bronto CEO as he introduced the day’s keynote speaker, North Carolina’s first Deputy Chief of Policy and AI, I-Sah Hsieh.
Find Your Best Platform

4 weeks ago | lttr.ai | Jen Riehle McFarland

May 30, 2025 12 min read Marketing Find your best social channels! Develop a social media strategy to reach clients, boost engagement, brand awareness, and your social media presence. Want to grow your business on social media without wasting time? This is the biggest question social media marketing question small business owners have at my speaking engagements and workshops. The answer is simple, not easy. Start by focusing on the platforms where your audience spends their time.
Remote workers are more engaged but struggle to thrive

1 month ago | wraltechwire.com | Jen Riehle McFarland

RTP — According to Gallup’s recent State of the Global Workspace Report, remote workers are more likely to be engaged but less likely to be thriving.
NC TECH hosts an AI-focused State of Tech EXPO

1 month ago | wraltechwire.com | Jen Riehle McFarland

DURHAM — NC TECH took over the Durham Convention Center for their annual State of Tech EXPONENTIAL on Thursday with a clear focus: AI. The event opened on a keynote by Matt Lyeston, IBM’s CIO of Technology Platforms, with a frank look at how to improve the so-far disappointing return on investment of AI implementations. Breakout sessions followed, covering topics including AI agents, the levels and phases of AI and LLM adoption, and ethical AI.
Boost Marketing Productivity and Focus

Mar 19, 2025 | womenconquerbiz.com | Jen Riehle McFarland

Mar 19, 2025 9 min read Marketing Chaotic workdays? Become a structured powerhouse with time blocking. Boost marketing productivity by scheduling focused blocks of time for success. Time Blocking for Marketing: Step-by-Step GuideTime blocking is a simple way to organize your marketing tasks into focused time slots, helping you work smarter and reduce stress.
All Things Open goes all AI

Mar 14, 2025 | wraltechwire.com | Jen Riehle McFarland

DURHAM — The All Things Open conference has become a mainstay for the Raleigh area, drawing an international crowd each fall to discuss open source technologies and implementation. Next week, this event officially expands into the world of artificial intelligence with a new two-day, AI-dedicated event taking place at the Carolina Theater in Durham.
Complete Guide to Content Batching: Save Time

Feb 20, 2025 | womenconquerbiz.com | Jen Riehle McFarland

Feb 20, 2025 6 min read Marketing Unlock the power of content batching! Learn how to batch create and schedule posts, boost your productivity, and save time by tackling similar tasks efficiently. Ultimate Guide to Batching Content for EfficiencyContent batching is a time-saving strategy where you create similar types of content in focused sessions instead of spreading tasks out daily.
Tom Snyder highlights data, uncertainty in 2025’s State of the Region

Feb 6, 2025 | wraltechwire.com | Jen Riehle McFarland

RALEIGH — Raleigh Founded‘s North Street location was filled for last night’s State of the Region address. Entrepreneurs, start-up founders and those that support them were all in attendance for the 8th annual event, featuring remarks by Tom Snyder, executive director of RIoT. “I think it’s a great opportunity for everyone to touch base and take stock,” Snyder said.
How DeepSeek’s new AI model is shaking up the status quo

Jan 31, 2025 | wraltechwire.com | Jen Riehle McFarland

RALEIGH — When DeepSeek, a Chinese artificial intelligence company, released their new R1 model on January 20, it took some time for the rest of the industry to mark its impact. While many tech giants were proudly sharing their multi-billion dollar investments in AI model development and infrastructure, China had quietly built a new reasoning model rivaling OpenAI’s offering for a measly $5.567 million.
RIoT Demo Night draws strong crowd to browse IoT innovations

Oct 29, 2024 | wraltechwire.com | Jen Riehle McFarland

RALEIGH — The All Things Open conference stayed busy well into the evening as more than 500 conference attendees and locals headed to the Raleigh Convention Center for this year’s RIoT Demo Night. Now a fixture of the conference, Demo Night features exhibitions by dozens of local startups, businesses, government organizations, and partners in the innovation and IoT (Internet of Things) ecosystem.