Articles

  • Dec 11, 2024 | snowflake.com | Jennifer Belissent

    We often hear from customers that they’re excited about what they could do with data and AI but are not sure how to do it. Or that the tech teams are “all in” but they can’t convince the powers that be to move forward. It’s not that they don’t know what to do — they could list a number of initiatives or use cases that would benefit from insights from their data or to which they could apply AI. But many organizations seem to suffer from institutional paralysis.

  • Jul 17, 2024 | snowflake.com | Jennifer Belissent

    A potential recipe for disaster proved to be the focus of every data executive’s agenda over the last year. A year ago many data leaders were caught off-guard. Employees embraced new gen AI tools with fervor, driving interest in all AI initiatives. Generative AI had penetrated the enterprise, with gen AI positioned in the Peak Of Inflated Expectation segment on the Gartner® Hype Cycle™ for Artificial IntelligenceI, 20231.

  • Jul 9, 2024 | snowflake.com | Jennifer Belissent

    There is a scene in Mission: Impossible – Rogue Nation where Tom Cruise is hanging onto the outside of a jet as it has taken off. And while, yes, he’s going with it, he’s not really on board or in control. Some data executives feel like that. It’s not enough to establish goals — or, the destination in this metaphor. The data strategy must provide a flight plan for making sure you get there  — on time, on budget and, of course, safely on board.

  • Jun 20, 2024 | snowflake.com | Jennifer Belissent

    Recent Snowflake workshops and roundtables have started with the question: “Does your data strategy match your AI ambition?” It certainly sparks customer engagement, but is that the right question to ask? Right now, it seems appropriate with all of the interest — dare I say “hype” — around AI. But it merely reflects the current darling of the tech world, focusing on the technology itself, rather than the ultimate goal.

  • Feb 6, 2024 | snowflake.com | Jennifer Belissent

    In an iconic Top Gun scene, Charlie tells Maverick that a maneuver is impossible. Maverick replies, “The data on the MIG is inaccurate.” In the more recent sequel, despite his extensive, firsthand knowledge, Maverick is told “the future’s coming and you’re not in it.” While flying may be more automated now, the importance of accurate and diverse data for aviation safety remains — and is likely even more critical.

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