Jennifer Bullock

Oct 11, 2023 | forrester.com | Peter Ostrow |Jennifer Bullock

Layoffs happen in B2B organizations too often and too regularly. For revenue enablement managers who want to be seen as leaders, you might as well be prepared for if, and when, the next one impacts your team. Here are five suggestions to simultaneously come to the aid of your internal customers and to up your enablement game for the long term.

Oct 2, 2023 | forrester.com | Amy Hayes |Jennifer Bullock |Terry Flaherty

In 2023, business buyers around the world are overwhelmingly price-sensitive as they navigate macroeconomic headwinds such as inflation, the lingering effects of the COVID-19 pandemic, and a generational shift in the workforce. To understand how these factors affect business buying behavior, Forrester surveyed more than 18,000 global respondents to glean their latest preferences.

Sep 28, 2023 | forrester.com | Jennifer Bullock |Terry Flaherty

I’m from Chicago, which is known for many things, particularly its rich history with improvisational theater. Improv is a form of theater performed unscripted and created spontaneously by the players on stage, often through an audience suggestion. As a theatergoer, I am amazed at how much knowledge the actors must have to create something from any suggestion from the audience — current events, politics, books, movies, you name it.