Jennifer Chase

Nov 13, 2024 | forbes.com | Jennifer Chase

Jennifer Chase is Chief Marketing Officer and Executive Vice President at SAS. I admit I have a bit of an advantage as the CMO of an analytics company when it comes to understanding the potential of GenAI. And I sympathize with CMOs struggling to grasp the myriad ways this technology can be applied in our discipline to help enhance productivity. Add to this understanding how to implement GenAI safely and mitigate risk and all these things can entail a steep learning curve.

Oct 1, 2024 | forbes.com | Jennifer Chase

Jennifer Chase is Chief Marketing Officer and Executive Vice President at SAS. Cast your mind back to just two years ago. Was generative AI (GenAI) even on your radar? How about today? It’s amazing how quickly GenAI has captured the public imagination and our professional attention. GenAI is one of the biggest disruptions since the internet, and we must challenge ourselves to ask the “what if” questions around the potential applications of this emerging technology.

Feb 13, 2024 | forbes.com | Jennifer Chase

Jennifer Chase is Chief Marketing Officer and Executive Vice President at SAS. The emergence of consumer-facing applications like ChatGPT was a wake-up call to the marketing department. If technology can generate never-ending episodes of Seinfeld, retroactively cast Bill Murray in The Lord of the Rings cinematic universe and write essays for university students, how could it not have an impact on a storyteller's discipline?

Feb 13, 2024 | 2.sas.com | Jennifer Chase

Jennifer Chase is Chief Marketing Officer and Executive Vice President at SAS. The emergence of consumer-facing applications like ChatGPT was a wake-up call to the marketing department. If technology can generate never-ending episodes of Seinfeld, retroactively cast Bill Murray in The Lord of the Rings cinematic universe and write essays for university students, how could it not have an impact on a storyteller's discipline?

Dec 25, 2023 | mdpi.com | Jennifer Chase |Laura Bond |Daniel Vail |Milan Sengthep

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