Jennifer Heebner

New York

Freelance Jewelry Industry Journalist and Editor at Freelance

Jewelry Journalist, Market Editor, Blogger, Animal Lover, and Pearl Lover

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Articles

How to Capitalize on the High Price of Gold - and Look Good Doing It

Jan 10, 2025 | instoremag.com | Jennifer Heebner |Sue Parker |Nyman Jewelers |Tim Wright

FOR A LONG TIME, signs promoting ‘Cash for Gold’ were synonymous with pawn shops, but that changed during the Great Recession of 2007–2009. That was an unprecedented time in American history and was challenging to many jewelers, whose sales plummeted. As a result, buying gold over the counter took root as a revenue source. Today, inflation, a contentious U.S. election and two wars have led to high gold prices yet again.
Iowa Jeweler Builds on Success with Imagination

Sep 19, 2024 | instoremag.com | Jennifer Heebner

Mccoy Goldsmith & Jeweler, OWNERS: : Jonathan and Jennifer McCoy; URL: mccoyjeweler.com; FOUNDED: 1973; Opened featured location: 1976; RENOVATED: 2023; INTERIOR DESIGN: McCoy Jewelers (light construction help from local tradesmen); TOP BRANDS: : McCoy custom, Noam Carver, Classic Grown, Naledi, Facet Barcelona, Artistry, Ltd.; AREA: 1,500 square feet; ONLINE PRESENCE: 6,800 Facebook followers; 5.0 Stars on Google Reviews; 963 followers on Instagram; EMPLOYEES: 5 MCCOY GOLDSMITH & JEWELER is...
Interior Designer Emily Williams Infuses Her Jewelry Store with Color, Wit and Whimsy

Aug 20, 2024 | instoremag.com | Jennifer Heebner

Be On Park Fine Jewelry, Winter Park, FL OWNER: Emily Williams; URL: beonpark.com; ONLINE PRESENCE: 1,700 Facebook followers; 5 Stars on Yelp; 5 Stars on Google Reviews; 7,027 followers Instagram; FOUNDED: 2010; Opened featured location: 2021; AREA: 2,000 square feet; INTERIOR DESIGN: Z Properties, Inc., with Emily Williams; TOP BRANDS: Kwiat, Fred Leighton, Paul Morelli, Roberto Coin, Elizabeth Locke; EMPLOYEES: 10 EMILY DOWLING WILLIAMS' love of jewel tones and fun décor was in full bloom...
Coastal Massachusetts Jewelry Store Weathers Calamities to Emerge Even Stronger

Aug 11, 2024 | instoremag.com | Jennifer Heebner

Hingham Jewelers, OWNER: Dave, Stacey, and Michael Page; URL: hinghamjewelers ONLINE PRESENCE: 2,400 Facebook followers; 1,061 followers on Twitter; 4.5 Stars on Yelp; 4.9 Stars on Google Reviews; 1,802 followers on Instagram; FOUNDED: 1948; OPENED FEATURED LOCATION: 2004; AREA: 3,400 square feet; EMPLOYEES: 5 full-time; INTERIOR DESIGN: Architect Roth & Seelen, Inc., and designer Leslie McGwire & Associates; TOP BRANDS: Roberto Coin, LAGOS, Gabriel & Co. RESILIENT IS THE WORD that best...
Slow Sales at GemGenève Spring Due to Wars & Uncertainty

May 15, 2024 | agta.org | Jennifer Heebner

By Jennifer Heebner, Editor in ChiefExhibiting dealers whom AGTA spoke to about the spring edition of GemGenève, held May 9–12 at the Geneva Palexpo, reported largely slower sales against the backdrop of continued wars. “It was not as strong as anticipated, but some dealers did business,” says Benny Hakimi of Colorline, Inc.
The INSTORE Design Awards 2024: Trophy Life

May 7, 2024 | instoremag.com | Jennifer Heebner

Entries to the INSTORE Design Awards continue to dazzle (and multiply!). At 249 submissions, the competition's greatest number yet, some recognizable patterns are clear to see from entrants: They love colored gemstones, on-trend category themes, and creative and personalized styles that will long serve as incredible eye candy. Judges on this year's panel once again included six well-respected retailers and a trio of journalists and media figures.
Assael Embraces Lesser-Known Gems & Shuns the ‘Big Three’

Apr 24, 2024 | agta.org | Jennifer Heebner

By Jennifer Heebner, Editor in ChiefPeggy Grosz has nothing against Rubies, Emeralds, and blue Sapphires—the ‘Big Three’ as they’re known in the industry—but she doesn’t use them in her designs at Assael. That admission is shocking to learn but clear to see if you’ve been paying attention to the brand’s designs since the Senior Vice President and Creative Director joined in 2017. To date, she’s made about three jewels with Rubies and blue Sapphires and none with Emeralds.
Adhere to FTC Guidelines While Working with Influencers & Editors

Apr 24, 2024 | agta.org | Jennifer Heebner

By Jennifer Heebner, Editor in ChiefThe divide between understanding how to work with media influencers and journalists is vast; some companies comfortably collaborate often while others never do, but many are curious about what’s involved in getting more exposure. This article, requested by an AGTA member, aims to outline some best journalism practices and guidelines established by the Federal Trade Commission (FTC).
These 10 People Are Dead Set on Changing the Jewelry Industry for the Better

Apr 22, 2024 | instoremag.com | Jennifer Heebner |Trace Shelton

THERE ARE INFLUENCERS, and then there are influencers. When we hear the word "influencers," we tend to think of social media personalities who show off new products and talk about trends - and there's nothing wrong with that. But for this story, we wanted to write about people who are putting their stamp on the jewelry trade by going above and beyond the scope of their own businesses to make the industry a better place.
B&E Jewelers Mitigates the Risk of Selling Synthetic Diamonds

Apr 17, 2024 | agta.org | Jennifer Heebner

By Jennifer Heebner, Editor in ChiefMarc Altman of B&E Jewelers in Southampton, Pa., goes above and beyond in sales of synthetic Diamonds; naturally, he discloses what a lab-grown Diamond (LGD) is according to FTC law, but he’s also crystal clear about their unstable values. Altman created a Laboratory Grown Diamonds Letter of Understanding to give to consumers when he started selling them in the Philadelphia suburbs a year ago. The document is dated and includes the buyer’s name at the top.