Jennifer Lyerly

Oct 29, 2024 | optometricmanagement.com | Jennifer Lyerly

Let’s rip the band-aid off right from the first sentence of this article: Effective social media marketing requires getting in front of the camera, using your credit card, and frequent posting/engagement with followers. In participating in multiple courses, podcasts, and roundtable discussions on the topic of social media for optometrists in the last decade, these items go over about as well as a polar plunge.

Aug 12, 2024 | forbes.com | Jennifer Lyerly |Lauren Silva |Meaghan Harmon

Table of Contents {{ tocState.toggleTocShowMore ? 'Show more' : 'Show less' }} Laser-assisted in situ keratomileusis (LASIK) eye surgery may be appealing to individuals who want to achieve perfect vision without needing glasses or contact lenses. While the surgery itself takes just a few minutes per eye, and experts claim most patients may see well enough to drive the next day, the road to full recovery can last about six months. During LASIK recovery, there are a few milestones that you and...

Jun 13, 2024 | forbes.com | Brooke Helton |Jennifer Lyerly

Table of Contents {{ tocState.toggleTocShowMore ? 'Show more' : 'Show less' }} The American Academy of Ophthalmology (AAO) estimates that around one in three American adults experience astigmatism. If you’re one of them–and you’re tired of the blurry vision, eyestrain and headaches associated with the condition–you may have considered treatments like LASIK eye surgery.

Oct 2, 2023 | forbes.com | Lindsay Modglin |Jennifer Lyerly

Table of Contents {{ tocState.toggleTocShowMore ? 'Show more' : 'Show less' }} Conjunctivitis, commonly referred to as pink eye, is an umbrella term for a variety of eye infections caused by bacteria, viruses, allergens and irritants. The condition causes redness, swelling, itching and discharge of the affected eye(s). It affects people of all ages, from infants to older adults. Each type of conjunctivitis requires different treatment—some may need antibiotics or other prescription...

Sep 25, 2023 | forbes.com | Tamrah Harris |Jennifer Lyerly

Getty Creative Table of Contents {{ tocState.toggleTocShowMore ? 'Show more' : 'Show less' }} By age 40, you may begin to notice slight changes in your eyesight that, if left untreated, can worsen. Initially, you may find yourself holding papers and menus at arm’s length to see words more clearly or needing more light to read comfortably. Maybe you’re even having difficulty driving at night because of glare. Changes in eyesight are a significant health problem for older adults and can majorly...