Jennifer Wolfe

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Creator Content Is Powering a New Olympics Experience

Jul 28, 2024 | amplify.nabshow.com | Jennifer Wolfe

@cocogauff LBJ 👑 #olympics #teamusa ♬ original sound – Coco Gauff Reaching the Olympics is any athlete’s dream. Just qualifying for the Games is a significant achievement, with the potential to seize not just Olympic gold and a place in history books, but also lucrative sponsorship opportunities. Now influencers are getting in on the action with a first-of-its-kind initiative from NBCUniversal in partnership with Meta, Overtime, Snapchat, TikTok and YouTube.
Evan Shapiro: Why Creator-Led Content Is the Future of M&E

Jul 28, 2024 | amplify.nabshow.com | Jennifer Wolfe

Industry observer Evan Shapiro has a message for Media & Entertainment professionals: “It’s the Creator Economy — Don’t Be Stupid.”Shapiro’s bold statement underscores a massive shift in the media landscape, where independent creators are increasingly eclipsing traditional gatekeepers. From podcasts and YouTube to TikTok and Patreon, creator-led content is redefining media production and consumption, generating substantial followings and revenue streams.
Can GenAI Make You a Creative Genius? Sure, But There’s a Catch (There’s Always a Catch)

Jul 24, 2024 | amplify.nabshow.com | Jennifer Wolfe

Experts are predicting that it’s only a matter of time before Hollywood studios release the first generative AI-driven movie, but is that actually the best use case for the new technology? Most creative professionals — at least those who aren’t already vehemently opposed to AI — view it as more of a creative assistant, helping them extend their existing knowledge and passion to further unlock their own creativity. A recent study by Anil R. Doshi and Oliver P.
AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans

Jul 23, 2024 | amplify.nabshow.com | Jennifer Wolfe

The 2024 Paris Olympics aren’t just a showcase of athletic excellence but also a testament to technological innovation. With AI at the forefront, the International Olympic Committee (IOC) and its partners are transforming how fans experience the Games.
AI at the 2024 Paris Games: Transforming the Olympics Broadcast

Jul 23, 2024 | amplify.nabshow.com | Jennifer Wolfe

The 2024 Paris Olympics is ushering in an AI-powered revolution in broadcasting and fan engagement. With the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) leading the charge, advanced AI technologies are set to redefine how audiences experience the Games.
From Pitch to Post-production: BBC Sport’s Remote Workflow for the Euros

Jul 17, 2024 | amplify.nabshow.com | Jennifer Wolfe

As the 2024 UEFA Euros captivated soccer fans across the globe, BBC Sport broke new ground with an innovative remote production strategy, bringing the excitement of Germany’s stadiums to UK screens from dock10’s facility in Salford. The BBC provided comprehensive coverage of the Euros, airing 27 matches using a multiplatform approach to ensure that football fans throughout the UK enjoyed the tournament action from Germany via television, streaming, radio and online.
How an SA 5G Network Is Connecting the Paris Olympics Broadcasts

Jul 17, 2024 | amplify.nabshow.com | Jennifer Wolfe

“Private” 5G is gaining traction as a way to bolster sporting broadcasts, and the mobile technology will play a bigger role in sports broadcasting than it ever has at the 2024 Summer Olympics. French mobile carrier Orange, charged with providing the telecom infrastructure and services for the Paris Olympics, has built a private 5G network along a six-kilometer stretch of the Seine to convey smartphone boat footage to the TV production center, as Iain Morris reports at Light Reading.
How to Rethink and Redefine the Sports Broadcast (Hints: Real-Time Data and Personalization)

Jul 16, 2024 | amplify.nabshow.com | Jennifer Wolfe

The sports broadcasting industry is poised to surpass $60 billion this year, a significant increase from $56 billion in 2023 and $54 billion in 2022. With so much at stake, broadcasters are innovating to attract new viewers and engage more closely with existing fans.
Marc Hustvedt and Samir Chaudry: The Creator Economy Is Actually Now the Ad Economy

Jul 15, 2024 | amplify.nabshow.com | Jennifer Wolfe

Within the creator economy, innovative partnerships can enhance viewer engagement and brand value, and advertising remains a critical revenue stream for creators, according to Marc Hustvedt, president of MrBeast, and YouTube creator Samir Chaudry of Colin and Samir.
The 2024 Paris Summer Games Are Going to All (All!) the Screens

Jul 9, 2024 | amplify.nabshow.com | Jennifer Wolfe

The Olympic Games have long united people globally, and this year marks a historic first as audiences will also gather in movie theaters for the 2024 Paris Summer Games. NBC has partnered with both IMAX and AMC to bring this unprecedented Olympic experience to audiences in a theatrical setting.