Jenny Darroch

Oxford

Host at Beyond High Street

Dean and Mitchell P. Rales Chair in Business Leadership at Miami University Farmer School of Business

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Articles

Quiz: What are the pitfalls of marketing to women?

1 week ago | imd.org | Jenny Darroch

Welcome to your Quiz: What are the pitfalls of marketing to women? 1. In 2012 biro manufacturer Bic infamously launched a marketing campaign aimed at women. Why did it fail so badly? a.
Marketing to women: Four tips for avoiding pitfalls

Oct 17, 2024 | imd.org | Jenny Darroch

Marketing to women: Four guiding principles to help you engage and represent women betterThe legendary management scholar, Peter Drucker, famously said: âWhat the customer thinks he or she is buying, what he or she considers value is decisive â it determines what a business is, what it produces and whether it will prosper.âThereâs a lot to unpack in that sentence. And a lot that makes absolute sense.
Five tips for aspiring deans on job search, first months (opinion)

Nov 9, 2023 | insidehighered.com | Jenny Darroch

November 09, 2023Jenny Darroch offers five tips on how to start the search process, what questions to ask and, if you get the job, how to set yourself and the institution up for success. You have /5 articles left. Sign up for a free account or log in. PixelPop/iStock/Getty Images PlusA quick scroll through higher education job listings and executive search sites shows many colleges and universities nationwide are hoping to fill dean positions this academic year. This isn’t unusual.
How To Successfully Market Your Product To Women

May 31, 2023 | expertbeacon.com | Jenny Darroch

Many organizations now recognize women as an important and growing segment based on factors such as income, workforce participation, and influence over purchase decision-making.
Students are less engaged, but stop blaming COVID (opinion)

May 30, 2023 | insidehighered.com | Jenny Darroch

You have /5 articles left. Sign up for a free account or log in. Wavebreakmedia/iStock/Getty Images PlusCOVID-19 disrupted learning as schools and universities moved between online, in-person and hybrid learning modalities, impacting the lives of our students in ways that we are still trying to fully understand.
Students are less engaged, but stop blaming COVID (opinion)

May 30, 2023 | insidehighered.com | Jenny Darroch

You have /5 articles left. Sign up for a free account or log in. Wavebreakmedia/iStock/Getty Images PlusCOVID-19 disrupted learning as schools and universities moved between online, in-person and hybrid learning modalities, impacting the lives of our students in ways that we are still trying to fully understand.