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1 month ago | 
themain.com | Jenny Greenberg
I forced myself to love spruce beer before I could reach the counter of the diner Émile Bertrand, the first stomping ground of Montreal’s veteran spruce beer brewmaster Barry Fleischer. I’d sneak sips from my grandfather’s frosted glass while he scarfed down steamies, pretending to love the bitter aftertaste the way I pretended to love black coffee. It made me feel grown up, like I was in on something special.
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Mar 12, 2025 | 
themain.com | Jenny Greenberg
The compact atelier of Spare Jeans is bursting at the seams with personality. Stacks of raw denim reach for the ceiling. Half-finished projects fan out across a massive cutting table. Swatches and snapshots decorate the walls, while a shower curtain rod doubles as a coat rack for custom jean jackets. The man behind Spare Jeans Prospero Rey is no less a character.
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Nov 15, 2024 | 
mtlblog.com | Ilana Belfer |Jenny Greenberg
Quebec has long been a hub of innovation and ambition, so it's no surprise that some of the richest people in Canada have ties to the province. From Montreal-born entrepreneurs to global business moguls who launched their careers or studied here, these Canadian billionaires represent a fascinating mix of homegrown success stories and individuals whose Quebec connections played a key role in their journey to the top.
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Nov 8, 2024 | 
mtlblog.com | Ilana Belfer |Jenny Greenberg |Mike Chaar |Sara Quinn
After much anticipation, the South Shore has a new shopping gem: A brand-new T&T Supermarket opened its doors today at Quartier DIX30 in Brossard. This is T&T's second location in Quebec and its first in the Montérégie region, expanding its reach beyond Montreal to cater to more food lovers in the area. Although slightly smaller than the province's first location in Montreal, at 5,000 square metres, this new store is still huge and is packed with everything the Asian grocery chain is known for.
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Oct 14, 2024 | 
mtlblog.com | Ilana Belfer |Patrick John Gilson |Rosemary Twomey |Jenny Greenberg
Tim Hortons is undoubtedly a Canadian icon. But just because we love it, that doesn't mean it's always perfect. We all have those "ugh" moments, whether it's a messed-up order or simply a poorly-stirred coffee. Like any big chain, Tim's has its fair share of quirks, which is fairly understandable given the sheer scale of its operations. We recently asked Montrealers what bugs them the most about Tim Hortons in Quebec, and let's just say they had pretty big feelings about it.
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Oct 7, 2024 | 
mtlblog.com | Ilana Belfer |Jenny Greenberg |Patrick John Gilson
Let's face it—Costco is a paradise for bargain hunters, bulk buyers, and free sample lovers. But if you're not careful, it's also a place where you can easily become that shopper—the one everyone secretly (or not-so-secretly) hates. Recently, a Reddit thread on r/CostcoCanada spilled the tea on some of the most annoying habits shoppers have, and trust me, people had opinions.
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Oct 4, 2024 | 
themain.com | Jenny Greenberg
Sometimes a cigar is just a cigar. Sometimes a bookstore is just a bookstore. That’s not the case with Encore Books & Records. The NDG establishment, its brick-and-mortar façade perched proudly on Sherbrooke Street, offers up a feeling of community and connection as a neighbourhood staple for more than two decades. “But it started well before that,” owner Sean Madden explains. “My mother was a filmmaker; my father was a playwright and a poet. My parents were very involved in the local arts scene.
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Oct 4, 2024 | 
themain.com | Jenny Greenberg
The Wheel Club is both a destination and hidden gem you don’t want to miss, but easily can. Its subterranean location sits between a karate studio, daycare, and office building in NDG, marked by a backlit sign hugging its dusty brick exterior: 'Wheel Club La Roue'. “Honestly, I’ve lived in NDG since 2005, and I had gone up and down Cavendish hundreds of times without noticing the club,” admits the club’s director Clifford ‘Cliff’ Schwartz.
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Oct 2, 2024 | 
mtlblog.com | Patrick John Gilson |Ilana Belfer |Jenny Greenberg |Sofia Misenheimer
Are you ready, '90s kids? Prepare to set sail on a nostalgia-fuelled journey back to Bikini Bottom because Wendy's is about to bring the iconic SpongeBob Squarepants Krabby Patty to the real world for the first time ever. To celebrate the 25th anniversary of SpongeBob SquarePants, Wendy's and Paramount have teamed up to launch the "Krabby Patty Kollab," and it's about to make all of your millennial dreams come true.
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Sep 16, 2024 | 
mtlblog.com | Ilana Belfer |Sofia Misenheimer |Jenny Greenberg |Mike Chaar
Le Burger Week 2024 has officially wrapped up, which means burger creations from five Montreal restaurants have been crowned the best in the city. One of them was even named among the top five burgers in all of Canada — a surprising outcome given its unusual ingredients (but more on that later). The annual food festival, which took place from September 1 to 8 this year, gives chefs across the country total freedom to craft the most mouthwatering burger masterpieces they can come up with.
