Jess Elliott

1 month ago | newhope.com | Jess Elliott

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith reflect on the wellness stories and media moments echoing through the industry. They begin with the Netflix series Apple Cider Vinegar, a dramatized account of former influencer Belle Gibson, whose fabricated health claims offer a sharp reminder of why credibility, compliance and consumer trust matter—especially in a space built on better-for-you products.

2 months ago | newhope.com | Jess Elliott

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome Nutrition Business Journal Editor-in-Chief Rick Polito for a candid discussion about the shifting supplement landscape. From the rise of GLP-1 drugs like Ozempic to the evolution of healthspan and longevity trends, this conversation cuts through the noise to ask: What’s hype, what’s helpful and what’s next?

2 months ago | newhope.com | Jess Elliott

Date: Wednesday, April 16 Time: 8:30–9:00 a.m. PT Where:LinkedIn LiveAs signs of stabilization began to emerge in 2024, the nutrition and health investment landscape showed renewed energy—evident in the conversations and optimism that rippled across Natural Products Expo West show floors. But where is that momentum headed in 2025?

2 months ago | newhope.com | Jess Elliott

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith take a critical look at what’s driving the next wave of functional beverage innovation—and where the category might be headed. With hydration trending and gut health sodas under scrutiny, they navigate the fine line between marketing and science, the importance of efficacy and why brands shouldn’t underestimate what consumers want to know.

2 months ago | newhope.com | Jess Elliott

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith return from Natural Products Expo West 2025 to share some of the most exciting products that caught their attention on the show floor. From savory snacks and multifunctional beverages to artisanal sauces and cutting-edge personal care, Jessica and Adrienne discuss the brands and innovations that made this year’s show so memorable.