Jessica Bowman

Nov 22, 2024 | searchengineland.com | Jessica Bowman

Google is making a groundbreaking move into uncharted SEO territory: introducing an AI Sales Assistant directly in search results. Imagine this – a virtual sales clerk embedded in the SERPs, guiding users with product comparisons, highlighting features like Teflon vs. stainless steel vs. cast iron, and showcasing a curated list of 10 products tailored to their needs.

Oct 11, 2024 | searchengineland.com | Jessica Bowman

A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which URLs you should prioritize for Core Web Vitals. I’m a big fan of quantitative SEO changes impacting thousands of URLs simultaneously (especially for enterprise-level websites).

Oct 4, 2024 | searchengineland.com | Jessica Bowman

Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set of metrics on Googlebot crawl activity. These metrics are especially useful for websites with thousands or millions of pages. Long ago, Google Search Console had easy-to-find metrics on Googlebot crawl activity. Then, it seemingly disappeared. In reality, it was tucked away in the Settings section.

Sep 26, 2024 | searchengineland.com | Jessica Bowman |Jessica Bowman

Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. This is Part 2, so if you missed Part 1, check it out. Get ready for a quick overview of key technical SEO metrics to track in Google Search Console.