Jessica Heasley

2 weeks ago | eventmarketer.com | Jessica Heasley

What’s old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. Ahhhh, the corner deli. Whether you grew up with one on your block or just coveted bodega culture on TV, the convenience store is an American staple that generations of consumers can identify with. Perhaps that’s why brands have tapped into this unique piece of nostalgia to get hearts beating for their modern products.

2 weeks ago | 247news.co.in | Jessica Heasley

It’s smart to take long-haul flights seriously. Though you might be able to convince yourself that they’re really just ‘three movies and two naps,’ they can be crowded, loud, dehydrating, and exhausting. Fortunately, the newer planes have features such as naturally changing light, better humidity, and lower pressurization, all of which help reduce fatigue.

1 month ago | eventmarketer.com | Jessica Heasley

As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs have to be cut.

2 months ago | eventmarketer.com | Jessica Heasley

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events are experienced. Today’s consumers crave hyper-personalized experiences that take their unique needs, preferences and interests into account.

Jan 27, 2025 | eventmarketer.com | Jessica Heasley

Fifteen percent of your attendees probably don’t want the event experience you’re planning. And that’s because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many “best practices” the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.