Jessica Jacobsen

Chicago

Editor at Beverage Industry

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Articles

Brewers come together through WE LOVE LA for wildfire recovery

2 weeks ago | bevindustry.com | Jessica Jacobsen

Photo by Sierra Prescott/courtesy of WE LOVE LA 2025 started off with all eyes on LA, as the Greater Los Angeles Wildfires affected Los Angeles County. The fires, which were exacerbated by the Santa Ana winds and drought conditions, took place in January with the Eaton Fire resulting in 14,021 acres burned and the Palisades Fire seeing 23,448 acres burned, according to the Western First Chiefs Association website.
Flavor, functional benefits offer opportunities for tea innovations

2 weeks ago | bevindustry.com | Jessica Jacobsen

In Erykah Badu’s song “On and On,” she ponders issues plaguing her mind, but when that reflection gets overwhelming, she turns to a popular beverage to ease her anxiety. “I think I need a cup of tea, the world keeps burnin’/Oh, what a day, what a day, what a day.”Consumers association with tea for its calming properties has been well-documented not just in song.
‘Boosted’ beverages go beyond hydration

3 weeks ago | bevindustry.com | Jessica Jacobsen

Photo by Asia-Pacific Images Studio/E+ via Getty Images When a trend or product goes too mainstream, the slang term “basic” gets tossed around to suggest someone lacks originality by buying into that trend. In the beverage world, manufacturers are not shunning basic, but are crafting innovations that evolved beyond “basic” hydration, data shows.
Bold branding delivers Liquid Death its edge

1 month ago | bevindustry.com | Jessica Jacobsen

Sometimes seeing others have all the fun can provoke envy. But with the right mindset, seeing that success can serve as a motivation for people to aspire for bigger achievements. For former advertising executive Mike Cessario, a desire to execute disruptive, creative campaigns, but have clients lean toward a less disruptive option, motivated him to create a business where he could focus this vision on one entity, explains Marisa Bertha, chief strategy officer at Liquid Death, Los Angeles.
What’s to come next for hemp-derived beverages?

1 month ago | bevindustry.com | Jessica Jacobsen

Photo by Jeremy Poland/E+ via Getty Images The end of September, typically signals to the start of the holiday season and gatherings of friends and family, but for many Sept. 30 has a greater significance as it marks the end of the 2018 Farm Bill. According to the USDA website, the bill “authorized the production of hemp and removed hemp and hemp seeds from the Drug Enforcement Administration’s (DEA) schedule of Controlled Substances,” the website states.
Bloom Nutrition aims to help consumers become their best selves

1 month ago | bevindustry.com | Jessica Jacobsen

In her 2007 song “Better Get to Livin,’” Dolly Parton sings about keeping a positive outlook despite challenges one might face.
Beverage-makers turn to fiber, prebiotics and more to support consumer needs

1 month ago | bevindustry.com | Jessica Jacobsen

In Peacock’s gameshow “The Traitors,” one of the memorable daily missions featured players mimicking bird calls over a walkie talkie as other team members searched in the castle for a taxidermy version of that same bird to add to the prize pot. Consumers today are doing their searches, not for stuffed birds, but for better-for-you beverages that can help power them through their day.
Targeted health benefits valued by consumers, report shows

1 month ago | bevindustry.com | Jessica Jacobsen

After a winter of struggling to come up with alternative forms of entertainment for my kids, I am eager that the warmer days will make it easier to find ways to spend time together. However, this warm weather also will mean a lot of more energy spent trying to keep up with them, which means I’ll need to lean more heavily of products to give me that boost of energy.
Advancements in plastic packaging supports rise of functional beverages

2 months ago | bevindustry.com | Jessica Jacobsen

Image courtesy of TricorBraun With the vocal performance of Michelle Branch in Santana’s 2002 song “The Game of Love,” the pop singer proclaims “It just takes a little bit of this, a little bit of that/It started with a kiss, now we’re to bat,” depicting highs and lows of the game of love. The American consumer is experiencing their own game as they need their beverages and packages to have “a little bit of this, a little bit of that” to keep up with their busy lifestyles.
Drop of Sunshine delivers approachable luxury

2 months ago | bevindustry.com | Jessica Jacobsen

Image courtesy of Treasury Americas/Treasury Wine Estates Sarah Bakx shares that Drop of Sunshine’s wine portfolio is designed uplifts and inspires everyone who values connection, celebration, and inclusivity. (Image courtesy of Treasury Americas/Treasury Wine Estates)Modern TV shows like “And Just Like That,” “Succession” and “The White Lotus” offer consumers a glimpse into the luxury goods and locations that some might aspire for.