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1 week ago | 
bevindustry.com | Jessica Jacobsen
Sometimes seeing others have all the fun can provoke envy. But with the right mindset, seeing that success can serve as a motivation for people to aspire for bigger achievements. For former advertising executive Mike Cessario, a desire to execute disruptive, creative campaigns, but have clients lean toward a less disruptive option, motivated him to create a business where he could focus this vision on one entity, explains Marisa Bertha, chief strategy officer at Liquid Death, Los Angeles.
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1 week ago | 
bevindustry.com | Jessica Jacobsen
Photo by Jeremy Poland/E+ via Getty Images The end of September, typically signals to the start of the holiday season and gatherings of friends and family, but for many Sept. 30 has a greater significance as it marks the end of the 2018 Farm Bill. According to the USDA website, the bill “authorized the production of hemp and removed hemp and hemp seeds from the Drug Enforcement Administration’s (DEA) schedule of Controlled Substances,” the website states.
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3 weeks ago | 
bevindustry.com | Jessica Jacobsen
In her 2007 song “Better Get to Livin,’” Dolly Parton sings about keeping a positive outlook despite challenges one might face.
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3 weeks ago | 
bevindustry.com | Jessica Jacobsen
In Peacock’s gameshow “The Traitors,” one of the memorable daily missions featured players mimicking bird calls over a walkie talkie as other team members searched in the castle for a taxidermy version of that same bird to add to the prize pot. Consumers today are doing their searches, not for stuffed birds, but for better-for-you beverages that can help power them through their day.
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4 weeks ago | 
bevindustry.com | Jessica Jacobsen
After a winter of struggling to come up with alternative forms of entertainment for my kids, I am eager that the warmer days will make it easier to find ways to spend time together. However, this warm weather also will mean a lot of more energy spent trying to keep up with them, which means I’ll need to lean more heavily of products to give me that boost of energy.
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1 month ago | 
bevindustry.com | Jessica Jacobsen
Image courtesy of TricorBraun With the vocal performance of Michelle Branch in Santana’s 2002 song “The Game of Love,” the pop singer proclaims “It just takes a little bit of this, a little bit of that/It started with a kiss, now we’re to bat,” depicting highs and lows of the game of love. The American consumer is experiencing their own game as they need their beverages and packages to have “a little bit of this, a little bit of that” to keep up with their busy lifestyles.
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1 month ago | 
bevindustry.com | Jessica Jacobsen
Image courtesy of Treasury Americas/Treasury Wine Estates Sarah Bakx shares that Drop of Sunshine’s wine portfolio is designed uplifts and inspires everyone who values connection, celebration, and inclusivity. (Image courtesy of Treasury Americas/Treasury Wine Estates)Modern TV shows like “And Just Like That,” “Succession” and “The White Lotus” offer consumers a glimpse into the luxury goods and locations that some might aspire for.
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1 month ago | 
bevindustry.com | Jessica Jacobsen
In a conversation with Beverage Industry, Ed Brown, Partner at law firm Burr & Forman with the Beverage Services practice, discussed what impact tariffs could have on business operations in the United States, as well as what wholesalers, manufacturers, and retailers can expect when tariffs begin to roll out.
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1 month ago | 
bevindustry.com | Jessica Jacobsen
Photo by Kar-Tr/iStock courtesy Getty Images Plus via Getty Images In the Western world, yoga has been touted for its many benefits, including its ability to help people to improve their posture and balance. But equilibrium is not the only place people are seeking balance. In the on-premise channel, proprietors also are striving to meet this goal as beverage alcohol consumption fluctuates and consumers are taking a closer look at quality as well as value.
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1 month ago | 
bevindustry.com | Jessica Jacobsen
Sarah Jarosz spotlights exploration and letting go of inhibitions in her song “Mezcal and Lime” when she sings, “You go to my head/Like a summer night/Intoxicate me/Like mezcal and lime.” Based on market performance, consumers are showing their interest in exploring Mexican-based spirits like mezcal and tequila. Earlier this year, the Distilled Spirits Council (DISCUS) released its Annual Economic Briefing, which showed that in 2024 tequila/mezcal sales were up 2.9% totaling $6.7 billion.
