Jessica Jacobsen

Chicago

Editor at Beverage Industry

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Articles

Powder mixes deliver on function, flavor and hydration

1 week ago | bevindustry.com | Jessica Jacobsen

In the episode “I Love You, Mom” in “Daniel’s Tiger’s Neighborhood,” Daniel, Dad Tiger, and Baker Aker are making banana bread for Mom Tiger. While mixing all the ingredients together, Daniel sings “mixa, mixa, mixa, mix.” Beverage consumers are also embracing the mixa, mixa side as evidenced by the burgeoning powder concentrate market.
Modern sodas see sales proliferate

1 week ago | bevindustry.com | Jessica Jacobsen

The phrases “being modern” or “that’s so modern of you” often are used to suggest the person’s actions or opinions are forward-thinking compared with current or traditional viewpoints and trends. For the carbonated soft drink (CSD) market “being modern” has helped the category expand its consumer base.
Casa Maestri Distillery’s commitment to high quality fuels excellence

2 weeks ago | bevindustry.com | Jessica Jacobsen

When consumers think of tequila, many first might think of the bottle of their favorite brand or cocktail containing the spirit. But for those working in the industry, visuals of agave plant fields are front and center. For Casa Maestri Distillery, showing care and dedication to its fields is how the distiller developed its reputation as a premium-quality and competitive tequila brand. “We take a highly proactive approach to nurture and replant our agave ﬁelds in San Julian, Jalisco,” says Celia V.
Brewers come together through WE LOVE LA for wildfire recovery

1 month ago | bevindustry.com | Jessica Jacobsen

Photo by Sierra Prescott/courtesy of WE LOVE LA 2025 started off with all eyes on LA, as the Greater Los Angeles Wildfires affected Los Angeles County. The fires, which were exacerbated by the Santa Ana winds and drought conditions, took place in January with the Eaton Fire resulting in 14,021 acres burned and the Palisades Fire seeing 23,448 acres burned, according to the Western First Chiefs Association website.
Flavor, functional benefits offer opportunities for tea innovations

1 month ago | bevindustry.com | Jessica Jacobsen

In Erykah Badu’s song “On and On,” she ponders issues plaguing her mind, but when that reflection gets overwhelming, she turns to a popular beverage to ease her anxiety. “I think I need a cup of tea, the world keeps burnin’/Oh, what a day, what a day, what a day.”Consumers association with tea for its calming properties has been well-documented not just in song.
‘Boosted’ beverages go beyond hydration

1 month ago | bevindustry.com | Jessica Jacobsen

Photo by Asia-Pacific Images Studio/E+ via Getty Images When a trend or product goes too mainstream, the slang term “basic” gets tossed around to suggest someone lacks originality by buying into that trend. In the beverage world, manufacturers are not shunning basic, but are crafting innovations that evolved beyond “basic” hydration, data shows.
Bold branding delivers Liquid Death its edge

1 month ago | bevindustry.com | Jessica Jacobsen

Sometimes seeing others have all the fun can provoke envy. But with the right mindset, seeing that success can serve as a motivation for people to aspire for bigger achievements. For former advertising executive Mike Cessario, a desire to execute disruptive, creative campaigns, but have clients lean toward a less disruptive option, motivated him to create a business where he could focus this vision on one entity, explains Marisa Bertha, chief strategy officer at Liquid Death, Los Angeles.
What’s to come next for hemp-derived beverages?

1 month ago | bevindustry.com | Jessica Jacobsen

Photo by Jeremy Poland/E+ via Getty Images The end of September, typically signals to the start of the holiday season and gatherings of friends and family, but for many Sept. 30 has a greater significance as it marks the end of the 2018 Farm Bill. According to the USDA website, the bill “authorized the production of hemp and removed hemp and hemp seeds from the Drug Enforcement Administration’s (DEA) schedule of Controlled Substances,” the website states.
Bloom Nutrition aims to help consumers become their best selves

2 months ago | bevindustry.com | Jessica Jacobsen

In her 2007 song “Better Get to Livin,’” Dolly Parton sings about keeping a positive outlook despite challenges one might face.
Beverage-makers turn to fiber, prebiotics and more to support consumer needs

2 months ago | bevindustry.com | Jessica Jacobsen

In Peacock’s gameshow “The Traitors,” one of the memorable daily missions featured players mimicking bird calls over a walkie talkie as other team members searched in the castle for a taxidermy version of that same bird to add to the prize pot. Consumers today are doing their searches, not for stuffed birds, but for better-for-you beverages that can help power them through their day.