Articles

  • Sep 1, 2024 | scholarsarchive.byu.edu | Jessica Lewis |Jessica Marie |Brigham Young

    Life Sciences; Microbiology and Molecular Biologyhttps://lib.byu.edu/about/copyright/ Lewis, Jessica Marie, "Characterization of Phage-Host Interactions and its Impact on Tail Fiber Evolution" (2023). Theses and Dissertations. 10538. https://scholarsarchive.byu.edu/etd/10538 Dissertationhttp://hdl.lib.byu.edu/1877/etd13376phage attachment, FhuA, evolution, tail fiber, host range, antibiotic resistance

  • Apr 1, 2024 | read.dukeupress.edu | Jessica Marie

    This essay explores two historical subjects, Catharina, an enslaved woman living and working in eighteenth-century New Orleans, and Ruth, a free field laborer in post-emancipation Barbados.

  • Feb 9, 2024 | forbes.com | Jessica Marie

    Jessica Marie is the Founder and CEO of Omnia Strategy Group, a consultancy guiding tech companies on their journey to market leadership. Over my decade in the B2B tech industry, I've seen a frustrating trend: Many companies sabotage their potential for true thought leadership. It's not just about challenging established norms; it's a deeper issue of mistaking fleeting wins for lasting success.

  • Dec 18, 2023 | forbes.com | Jessica Marie

    Jessica Marie is the Founder and CEO of Omnia Strategy Group, a consultancy guiding tech companies on their journey to market leadership. In the timeline of corporate evolution, few roles have undergone as radical a transformation as that of the CMO. Once tethered to the domain of advertising, their role was often distilled down to catchy slogans, vibrant brand campaigns, and managing the occasional event—all primarily in the B2C domain. Today, the landscape paints a vastly different picture.

  • Nov 28, 2023 | adweek.com | Jessica Marie

    In the realm of B2B marketing, a subtle but pervasive problem looms—ironically, one of the industry’s own creation. Clarity and meaning have become casualties in an ongoing war of words that often serve little purpose beyond filling content quotas or satisfying superficial engagement metrics.

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