Jessica Mason

United Kingdom

Beer Editor at The Drinks Business

Drinks journalist. Likes drinks. Loves pubs. Contact [email protected]

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Articles

Does rosé need a more unified marketing message?

2 days ago | thedrinksbusiness.com | Jessica Mason

Rosé is marketed in many different ways. But would it benefit from a more symbiotic marketing message among producers? Jessica Mason finds out what steps should be taken to drive sales. We often hear that the simplest way to market a wine is to stay consistent with the messaging. But even though many agree that rosé would benefit from more joined-up thinking, others insist that its true strength lies in the broad variety of styles the category now spans.
Why we are witnessing the rise of Thai craft beer in America

1 week ago | thedrinksbusiness.com | Jessica Mason

For the first time ever, Group B of Thailand has revealed it is brewing Thai craft beer in the US to meet growing interest among drinkers. According to reports via The Manual, Group B USA has claimed to be the first and only Thai craft beer distributor in America and now it has also started brewing stateside too.
When the apocalypse arrives, are we all drinking Corona?

1 week ago | thedrinksbusiness.com | Jessica Mason

Constellation Brands has partnered with HBO’s series  The Last of Us to boost the Corona beer brand. db asks why it’s a good fit for an apocalypse. Corona, overseen in the US by Constellation Brands and AB InBev internationally, is being positioned as a beer that can help people to achieve a beach mindset even in the worst of times. But how?Taking a deeper look into the brand’s latest activation for Corona which ties it up in a collaboration with HBO’s The Last of Us reinforces this sentiment.
Reasons why beer is an economic lifeline for millions

1 week ago | thedrinksbusiness.com | Jessica Mason

The US beer industry generates US$471 billion in economic activity annually, according to research from the Beer Institute and the National Beer Wholesalers Association (NBWA). According to the Beer Serves America report, which underscores the economic impact of the American brewing industry, it was also revealed how the US beer sector supports 2.42 American million jobs and contributes US$58 billion in taxes.
Oettinger Brewery gets hit by ransomware attack

1 week ago | thedrinksbusiness.com | Jessica Mason

German brewery Oettinger has become the target of a cyber attack in a move that has allegedly put confidential documents at stake. According to Cybernews analysis, the ransomware crew calling itself Ransom House has claimed it has hit Oettinger which sees its Bavarian beers exported to many markets. The gang has also alleged that it is now in possession of highly sensitive data.
Former Yorkshire pub to be made into flats, despite objections

2 weeks ago | thedrinksbusiness.com | Jessica Mason

The Heckmondwike Tavern, formerly known as the Sir Robert Peel Inn, has been vacant for little more than 12 months and has since become the subject of a recent planning application from developers keen to turn it into more lucrative apartments. According to local reports, objections flew in from residents of the town after Clifton Properties applied for planning permission via Kirklees Council to adapt the High Street hostelry and turn its garden into parking spaces.
Stonegate to hike price of beer by 4% this week

2 weeks ago | thedrinksbusiness.com | Jessica Mason

Stonegate Group, responsible for venues including the Slug & Lettuce, Walkabout and Popworld, is hiking the price of its beer by 4%. Originally formed in 2010 with 333 pubs, Stonegate is now the largest pub company in the UK following 12 major acquisitions. Its vast portfolio is now home to over 4,500 sites and yet its publicans are now having to implement price increases from 2 May, running the risk of putting off punters. Drinkers will likely be adding an extra 15-20 pence onto drinks.
Beer and whisky waste to be made into leather alternative

2 weeks ago | thedrinksbusiness.com | Jessica Mason

Arda Biomaterials has received US$5.25 million in funding to turn beer waste into an eco-friendly leather alternative. The chemistry technology company specialises in material applications of plant-based proteins and can turn spent barley grains into “New Grain” which is understood to be a sustainable, animal-free, and plastic-free leather alternative that is both biodegradable and customisable.
Why indie beer is fighting for ‘survival’ against global breweries

2 weeks ago | thedrinksbusiness.com | Jessica Mason

The UK’s independent breweries are facing “heavy headwinds” with nearly half making “survival” their main goal, according to a new report. The data published today by the Society of Independent Brewers and Associates (SIBA) shows that whilst demand for independent beer remains strong, UK brewers face challenges from increased taxation, market access restrictions and reduced alcohol consumption.
Find out the UK’s most affordable cities for food and drink

3 weeks ago | thedrinksbusiness.com | Jessica Mason

The UK’s most and least affordable cities have been revealed in a new study assessing data gathered from digital payments. The study showed that the cheapest pint could be found in Derby costing approximately £3.60, whilst Portsmouth, Brighton and Belfast all had the most expensive beer outside of London with a price of around £6 per pint.