Jessica Mason

2 weeks ago | thedrinksbusiness.com | Jessica Mason

Strata, an American hop variety that was developed in Oregon, is having a bit of a moment. db finds out why. This week, Strata, a hop created by Indie Hops in 2018 from an Oregon State University-based breeding initiative, is about to get a lot more exposure owing primarily to the beer collaboration known as Oregon Homegrown which launches on 23 May.

3 weeks ago | thedrinksbusiness.com | Jessica Mason

Rosé is marketed in many different ways. But would it benefit from a more symbiotic marketing message among producers? Jessica Mason finds out what steps should be taken to drive sales. We often hear that the simplest way to market a wine is to stay consistent with the messaging. But even though many agree that rosé would benefit from more joined-up thinking, others insist that its true strength lies in the broad variety of styles the category now spans.

4 weeks ago | thedrinksbusiness.com | Jessica Mason

For the first time ever, Group B of Thailand has revealed it is brewing Thai craft beer in the US to meet growing interest among drinkers. According to reports via The Manual, Group B USA has claimed to be the first and only Thai craft beer distributor in America and now it has also started brewing stateside too.

1 month ago | thedrinksbusiness.com | Jessica Mason

Constellation Brands has partnered with HBO’s series  The Last of Us to boost the Corona beer brand. db asks why it’s a good fit for an apocalypse. Corona, overseen in the US by Constellation Brands and AB InBev internationally, is being positioned as a beer that can help people to achieve a beach mindset even in the worst of times. But how?Taking a deeper look into the brand’s latest activation for Corona which ties it up in a collaboration with HBO’s The Last of Us reinforces this sentiment.

1 month ago | thedrinksbusiness.com | Jessica Mason

The US beer industry generates US$471 billion in economic activity annually, according to research from the Beer Institute and the National Beer Wholesalers Association (NBWA). According to the Beer Serves America report, which underscores the economic impact of the American brewing industry, it was also revealed how the US beer sector supports 2.42 American million jobs and contributes US$58 billion in taxes.