Jessica Moulton

Oct 4, 2024 | mckinsey.com | Jessica Moulton

What will it take for the consumer goods industry to turn its fortunes around? Once a leader in total shareholder returns (TSR), the industry has fallen from the top to the bottom quartile in TSR performance. This episode of the McKinsey on Consumer & Retail podcast examines the reasons for that decline—and what consumer packaged goods (CPG) companies can do about it.

Oct 3, 2024 | mckinsey.com | Jessica Moulton |Rob Cain |Roger Roberts

The narrative surrounding generative AI (gen AI), a moon shot, once-in-a-generation innovation, is that it could utterly reinvent how businesses—consumer-packaged-goods (CPG) companies among them—are run. CPG leaders are heeding the call. In a 2024 survey of CPG leaders, 71 percent said they adopted AI in at least one business function of their organizations (up from 42 percent in 2023), while 56 percent said they were regularly using gen AI.