Jessica Parker

Cumming

Senior Editor at La Fleur's Lottery World

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Articles

EveryMatrix for Every Voice: Shaping the Future of Lottery

1 week ago | lafleurs.com | Jessica Parker

By Nikolina Gabelica, Head of Lottery at EveryMatrixAs the lottery and iLottery sectors rapidly evolve—driven by digitization, shifting player expectations, and rising demands for integrity—one crucial conversation remains underexplored: the role of women and broader diversity in shaping the sector’s future.
Can iLotteries Go Viral? Designing for the Age of Sharing

1 week ago | lafleurs.com | Jessica Parker

By Frank Cecchini, Head of Lottery, EvoplayThere’s been plenty of talk about modernizing online lotteries—especially with younger generations in mind. Millennials and Gen Z are increasingly driving trends in entertainment. At Evoplay, we’ve turned talk into action. Our first online lottery games are now live. In this article, you’ll get insights from our launch and explore what else the industry could offer in this bold digital age.
Fennica Gaming Celebrates 20 Years of eInstants: A Global Success Story Born in Finland

1 week ago | lafleurs.com | Jessica Parker

Fennica Gaming proudly celebrates the 20th anniversary of eInstants, the pioneering digital instant games that have redefined lottery entertainment globally. These innovative games have grown from a visionary idea into a worldwide phenomenon, and now Fennica Gaming offers one of the largest game catalogues on the market. Today, Fennica Gaming eInstants are live and thriving across 3 continents, and the journey has just begun.
Chicago 2025: Opening Remarks with Harold Mays, Illinois Lottery

2 weeks ago | lafleurs.com | Jessica Parker

Illinois Lottery: Opening RemarksHarold Mays, Director, Illinois Department of the Lottery, kicked off the show by welcoming attendees to Chicago and spotlighting Illinois Lottery’s leadership and strong performance. Illinois transferred $874 million to the Common School Fund in FY24, processed a $349 million Mega Millions jackpot claim last month, and remained the state’s top gaming revenue generator.
Chicago 2025: The Iowa Lottery’s “Easy Play” Solution for In-Lane Lotto Sales with Matt Strawn, Iowa Lottery

2 weeks ago | lafleurs.com | Jessica Parker

The Iowa Lottery’s “Easy Play” Solution for In-Lane Lotto SalesDownload PresentationMatt Strawn, CEO, Iowa Lottery, asked, “How can we reduce friction for the folks stuck at customer service behind dry-cleaning and stamps, who get too frustrated and leave before they buy a lottery ticket?”He then detailed the development and launch of the state’s Easy Play solution, enabling in-lane sales of Powerball and Mega Millions through grocery retailer Fareway Meat & Grocery.
Chicago 2025: Amplifying the Winner Experience with Jennifer Born, Allwyn, and Riker Heaney, Illinois Lottery

2 weeks ago | lafleurs.com | Jessica Parker

Amplifying the Winner ExperienceDownload PresentationJennifer Born, Director, Public Relations, and Riker Heaney, Claims Manager, Illinois Department of the Lottery, shared how their departments joined forces to overcome player anonymity challenges and reinvigorate winner content. “Sharing real stories about real players winning really creates a more positive experience for the players,” said Born.
Chicago 2025: Shaq Scratch & Throw-Chasing New Relevance in Jersey with Vince Smart, Northstar New Jersey

2 weeks ago | lafleurs.com | Jessica Parker

Shaq Scratch & Throw: Chasing New Relevance in Jersey with Vince SmartDownload PresentationVince Smart, Senior Director of Marketing, Northstar New Jersey Lottery Group, recapped two recent initiatives designed to engage younger, casual players in New Jersey. First, New Jersey partnered with Shaquille O’Neal to launch the $5 Jersey Giant Winnings scratch-off, which achieved the highest TV recall in eight years and grew the player base by 35% in the first month.
Chicago 2025: Join the Million Dollar Club with David McLaughlin, Missouri Lottery

2 weeks ago | lafleurs.com | Jessica Parker

Join the Million Dollar ClubDownload PresentationDavid McLaughlin, Chief Sales Officer, Missouri Lottery, shared the origin and success of Missouri’s Million Dollar Club (MDC), a program created to recognize high-performing retailers. Initially sparked by a single rep’s request to celebrate a $1 million retail milestone, the initiative evolved into a statewide incentive campaign.
Chicago 2025: Good Fun, Great Rewards-Florida Lottery’s Marketing Evolution with Everett Williams and Janelle Kirkland, Florida Lottery

2 weeks ago | lafleurs.com | Jessica Parker

Good Fun, Great Rewards: Florida Lottery’s Marketing Evolution Download PresentationEverett Williams, Director of Advertising and Marketing, and Janelle Kirkland, Digital Marketing Manager, Florida Lottery, shared the whimsical rebrand centered on “The Department of Good Fun,” a cross-channel creative platform highlighting the joy of play and its impact on education.
Chicago 2025: Planning for the Holidays-Analyzing Buying Habits of Lottery Players During the Festive Season with Mary Cimaglio, Arizona Lottery

2 weeks ago | lafleurs.com | Jessica Parker

Planning for the Holidays: Analyzing Buying Habits of Lottery Players During the Festive SeasonDownload PresentationMary Cimaglio, Senior Instant Games Manager, Arizona Lottery, shared a data-driven approach to reshaping Arizona’s holiday ticket lineup. The lottery revised its traditional product mix by pulsing core games like $3 Crossword and $10 Triple Red Sevens, achieving a 135% sales increase on the $10 ticket and a 32% overall boost (excluding $20s).

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