Jessica Ruhfus

Dec 7, 2023 | smartcompany.com.au | Jessica Ruhfus

SmartCompany readers will recognise Jessica Ruhfus as the founder and CEO of collab app Collabosaurus, but the entrepreneur has another business too: a post-flush perfume drop brand called No.2 Co. Ruhfus founded the brand in 2021 and decided to embark on its first Black Friday and Cyber Monday promotion last month. Here’s what she learnt. Tackling our first-ever Black Friday and Cyber Monday (BFCM) promotion for No.2 Co was definitely an interesting one.

Aug 29, 2023 | theceomagazine.com | Peter Baines |Sue Rosen |Alex Von Schermeister |Jessica Ruhfus

We can’t change what’s happened, but we can all change what happens next. This learning came to me at two significant points in my life. The first was when I met a group of children living in a tent in the grounds of a temple at Bang Muang, in the Takua Pa region of Thailand. Each of the kids had lost their parents and extended family as a result of the Boxing Day tsunami. They had all lost their homes and many had lost their brothers and sisters.

Aug 28, 2023 | theceomagazine.com | Melissa Banek |Alex Von Schermeister |Jessica Ruhfus |Rebecca Houghton

As businesses emerge into the post-pandemic era, it’s becoming clear that work-from-home culture won’t go down without a fight. While 50 percent of employers are demanding their team to return to the office full-time, only 12 percent of employees actually want to do so. This gap presents leaders with a bigger goal than simply getting people back at their desks. We can tell employees to return to the office, but that doesn’t mean they actually want to be there.

Aug 24, 2023 | theceomagazine.com | Sue Rosen |Jessica Ruhfus |Rebecca Houghton |David Ritter

In the realm of influential senior roles, there exists an intangible quality that sets apart those who truly thrive. It’s known as executive presence, the X factor that propels leaders to new heights. While most people can recognize it when they see it, they often struggle to define it or articulate how to cultivate it, leading to the misconception that it is an innate trait possessed by a fortunate few. The good news is that this is not the case.

Aug 22, 2023 | theceomagazine.com | Jessica Ruhfus |David Ritter |Karen Stein |Amantha Imber

In today’s competitive business landscape, startups are facing increasing acquisition costs and marketing budgets required to reach new customers. However, there are always innovative solutions to growth challenges, and my new home fragrance brand No.2 Co is paving the way by forming regular strategic collaborations with other brands. No.2 Co has mastered the art of marketing collaborations and achieved sell-out success four times over in just six months, all without a marketing budget.