Jessie Guy-Ryan

Jan 17, 2025 | atlasobscura.com | Anika Burgess |Michael Waters |Sarah Laskow |Jessie Guy-Ryan

Presidential pageantry has always been a part of American politics, from the grandeur of Inauguration Day to campaign-trail theatrics to victory celebrations. Through the years, presidents have shown an affinity for flair—whether it’s cheesy campaign logos, over-the-top merchandise, photoshopped portraits, or massive inaugural parade floats. In these five stories, we explore how presidents spare no expense when it comes to making an impression.