Jessika Walsten

1 month ago | tvrev.com | Jessika Walsten

Alan Wolk: What was the initial landscape for FAST channels? Cédric Monnier: Initially, FAST channels were available on connected TVs or platforms like Samsung TV Plus, Pluto TV, and Rakuten TV. The focus was on ensuring availability across these platforms. AW: Why is multi-distribution important for publishers? CM: Publishers must ensure their channels are accessible on as many platforms as possible.

2 months ago | tvrev.com | Jessika Walsten

TVREV: Why TripleLift? Andrew King: What really attracted me to TripleLift was the innovation culture. Their core mission was really to make advertising better, not just for publishers or advertisers, but for the users and the proof points are really, really compelling. So they have this history in native advertising and helping publishers monetize their traffic with more engaging, better ads.

2 months ago | themeasure.net | Jessika Walsten

Saturday Night Live's 50th Anniversary event over the weekend was a vibrant and star-studded celebration of the show's long history as a U.S. entertainment institution. And even with the celebratory nature of it all, actor Steve Martin's monologue to start the show seemed

2 months ago | themeasure.net | Jessika Walsten

From Pharma To Beer: The Top 5 2025 Super Bowl Ads The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game. Feb 10, 2025 • 1 min read Pfizer's 2025 Super Bowl ad "Knock Out." The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game.

2 months ago | themeasure.net | Jessika Walsten

Super Bowl Ads With Women Score As More Effective With Men? Male viewers consistently rated ads featuring women higher than female viewers, while female voiceovers and closing female dialogue saw strong effectiveness scores across all demographics. A screenshot from Doritos' 2024 Super Bowl spot "Dina and Mita." Super Bowl advertising trends in 2024 highlight notable shifts in audience perception, particularly regarding female representation in ads, according to data from iSpot.