Jill Ettinger

Los Angeles

Co-Founder and Editorial Director at Ethos

co-founder | editorial director @the_ethos_co

Featured in: Favicon

the-ethos.co

linkedin.com Favicon

medium.com Favicon

msn.com

huffpost.com Favicon

yahoo.com (+10) Favicon

flipboard.com Favicon

theepochtimes.com Favicon

onegreenplanet.org Favicon

organicconsumers.org + 46 more

Articles

26 Thoughts I Had After Denny’s Launched a Vegan Pancake Slam

1 week ago | vegnews.com | Jill Ettinger

Rooted in nostalgia, fried eggs, and meat-laden menus, breakfast chains like Denny’s have remained stubbornly traditional. But Denny’s recently rolled out its first-ever, fully plant-based breakfast entrée to more than 1,300 US locations—no customization needed, no side-eye from the server, just a stack of multigrain pancakes served with hash browns and fruit.
Do Animal‑Derived Ingredients Warrant the 'Clean' Beauty Label?

3 weeks ago | the-ethos.co | Jill Ettinger

When Miley Cyrus recently quipped on stage during a surprise performance in New York City that her glowing skin was due to salmon sperm, the audience wasn’t sure whether or not she was joking. “Taste strange but my skin looks good,” Cyrus said, confirming her fascination with polynucleotide — or PDRN — dermatology that blends pop culture and science.
The Real Reason You Love Trader Joe’s Isn’t What You Think

1 month ago | vegnews.com | Jill Ettinger

At the Trader Joe’s on Hyperion Avenue in Los Angeles, there’s a ritual that locals know well. Shoppers brave the parking lot—voted one of the worst in the city—sometimes before the sun rises, for first dibs on seasonal items: everything from tiny tote bags to that cultish green goddess salad dressing that never seems to stay on shelves long.
Can a Bottle of Vinegar Save the Bees? Bragg’s Bee-Focused Pivot Is a Lesson in Climate Stewardship

1 month ago | vegnews.com | Jill Ettinger

If the numbers hold, this could be one of the worst years on record for US honey bees. Preliminary data from commercial beekeepers suggest colony losses may exceed even those of 2006, when a mysterious syndrome known as Colony Collapse Disorder sent pollination rates into freefall and decimated hive populations nationwide. Nearly two decades later, experts are warning of a familiar, if more complex, collapse.
Why This Seven-Word Food Rule Is the Only One You’ll Ever Need

1 month ago | vegnews.com | Jill Ettinger

“Eat food. Not too much. Mostly plants.”When writer Michael Pollan first strung those seven words together in his 2008 book In Defense of Food, they felt almost too simple to be serious. In a nation obsessed with diet codes, fad cleanses, and miracle cures, he wasn’t promising transformation, thinness, or longevity. He didn’t traffic in numbers or buzzwords, he didn’t cite the glycemic index. He merely suggested that we pay attention to what we put in our bodies.
An Ode to Loma Linda, the Canned Vegan Meat Brand That Almost Made It

1 month ago | vegnews.com | Jill Ettinger

The metal cans always caught the light beneath the flickering grocery fluorescents, nestled between aisles of sprouted bread and nutritional yeast. There, somewhere between the carob chips and organic carrots, sat Loma Linda. Not the town, but the vegan meat brand named after it—shelf-stable, plant-based canned meat analogues. Despite their unassuming packaging, those cans loomed large, suggesting something bigger was inside.
Khloé Kardashian’s Khloud Protein Popcorn Gambit Overlooks the Dairy-Free Consumer-and That’s a Problem

2 months ago | vegnews.com | Jill Ettinger

Khloé Kardashian’s entrance into the functional snack aisle is hard to miss. The launch of Khloud Popcorn—billed as a protein-rich, “clean” snack, available at Target and direct from its own online storefront—looks like a smart move, at least on paper. Kardashian’s reach is formidable, with more than 310 million Instagram followers, and the functional foods category is booming.
9 Cool Beauty Products You Can Make With Coconut Oil

2 months ago | onegreenplanet.org | Jill Ettinger

Help keep One Green Planet free and independent! Together we can ensure our platform remains a hub for empowering ideas committed to fighting for a sustainable, healthy, and compassionate world. Please support us in keeping our mission strong. You know that saying: "If you could be stranded on a desert island, what's the one thing you would bring with you?" The answer isn't the Led Zeppelin catalog, "War and Peace" or Brad Pitt (well, maybe Brad Pitt).
Inside Oatly’s Bizarrely Brilliant ‘Lo-Fi and Slightly Unhinged’ Creamer Rebrand

Mar 24, 2025 | vegnews.com | Jill Ettinger

Before you even take a sip, Oatly wants your morning coffee to feel like an event. That’s the idea behind its latest rebrand—a packaging overhaul for its oat milk creamers that doesn’t just change the carton, but invites fans to call a hotline, visit a microsite, and even reimagine the grocery store parking lot as a place of ritual. It’s a move that blurs the line between beverage and branded entertainment while reinforcing the company’s singular take on plant-based dairy.
Like the Rana Plaza Collapse, the Kantamanto Market Fire Exposes a Broken Fashion Industry

Jan 5, 2025 | the-ethos.co | Jill Ettinger

When a devastating fire swept through Kantamanto Market in Ghana’s capital Accra last week, it not only displaced thousands of traders but also exposed a grim reality about the global fashion industry’s unchecked excess. The blaze consumed more than 2,500 shops and stalls, reducing years of hard work to ashes.