Jill Ettinger

1 week ago | vegnews.com | Jill Ettinger

“Eat food. Not too much. Mostly plants.”When writer Michael Pollan first strung those seven words together in his 2008 book In Defense of Food, they felt almost too simple to be serious. In a nation obsessed with diet codes, fad cleanses, and miracle cures, he wasn’t promising transformation, thinness, or longevity. He didn’t traffic in numbers or buzzwords, he didn’t cite the glycemic index. He merely suggested that we pay attention to what we put in our bodies.

1 week ago | vegnews.com | Jill Ettinger

The metal cans always caught the light beneath the flickering grocery fluorescents, nestled between aisles of sprouted bread and nutritional yeast. There, somewhere between the carob chips and organic carrots, sat Loma Linda. Not the town, but the vegan meat brand named after it—shelf-stable, plant-based canned meat analogues. Despite their unassuming packaging, those cans loomed large, suggesting something bigger was inside.

2 weeks ago | vegnews.com | Jill Ettinger

Khloé Kardashian’s entrance into the functional snack aisle is hard to miss. The launch of Khloud Popcorn—billed as a protein-rich, “clean” snack, available at Target and direct from its own online storefront—looks like a smart move, at least on paper. Kardashian’s reach is formidable, with more than 310 million Instagram followers, and the functional foods category is booming.

1 month ago | onegreenplanet.org | Jill Ettinger

Help keep One Green Planet free and independent! Together we can ensure our platform remains a hub for empowering ideas committed to fighting for a sustainable, healthy, and compassionate world. Please support us in keeping our mission strong. You know that saying: "If you could be stranded on a desert island, what's the one thing you would bring with you?" The answer isn't the Led Zeppelin catalog, "War and Peace" or Brad Pitt (well, maybe Brad Pitt).

1 month ago | vegnews.com | Jill Ettinger

Before you even take a sip, Oatly wants your morning coffee to feel like an event. That’s the idea behind its latest rebrand—a packaging overhaul for its oat milk creamers that doesn’t just change the carton, but invites fans to call a hotline, visit a microsite, and even reimagine the grocery store parking lot as a place of ritual. It’s a move that blurs the line between beverage and branded entertainment while reinforcing the company’s singular take on plant-based dairy.