Articles

  • Aug 29, 2024 | insidesmallbusiness.com.au | Jim Cocks

    What’s your belief around sales right now? When I say sales, what comes up for you? Maybe you’re worried about being too salesy or too pushy. If so, what’s the belief there? Is it that you’ve got to be pushy to get sales? It’s a common belief. It’s an understandable belief. But guess what? It’s totally untrue, as are many of the sales beliefs we hold. So, what are yours? It’s time to eliminate those beliefs, the ones holding you back.

  • Jun 12, 2024 | kochiesbusinessbuilders.com.au | Jim Cocks

    Discovering your niche can feel like finding a needle in a haystack. Yet, it’s one of the most pivotal decisions you’ll make on your entrepreneurial journey. If you’re wondering how to pinpoint that sweet spot where your passion meets market needs, there’s one thing I want you to know, its never set in stone, explains business strategist, Jim Cocks. What’s a niche and why is it so crucial? A niche are the people you market to, NOT the only people you work with.

  • Apr 29, 2024 | kochiesbusinessbuilders.com.au | Jim Cocks

    8.25 seconds… That is the average attention span of a current internet user. And in the crowded landscape of digital marketing, standing out from the competition is paramount to capturing the attention of eager-to-buy customers, writes business strategist Jim Cocks. Many businesses fall into the trap of producing generic, uninspired content that fails to resonate with their target audience.

  • Apr 22, 2024 | ceoworld.biz | Jim Cocks

    8.25 seconds… That is the average attention span of a current internet user. And in the crowded landscape of digital marketing, standing out from the competition is paramount to capturing the attention of eager-to-buy customers. Many businesses fall into the trap of producing generic, uninspired content that fails to resonate with their target audience.

  • Apr 19, 2024 | ceoworld.biz | Jim Cocks

    Vulnerable moment, I am a recovering people-pleaser. Doing or saying something that made someone else notlike me was one of the worst feelings I could possibly feel. Even if, deep down, I knew it had nothing to do with me, it would eat me up inside. That was until I learnt that if you step into your true, authentic self and be true to your values, there’s no way in hell you’re going to make everyone happy. You’re going to piss people off, and that’s a good thing because you’re being true to you.

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