Jim Gilbert

May 21, 2024 | akamai.com | Steve Winterfeld |Jim Gilbert |Carley D. Thornell |Danielle Walter

Unreliable analytics. Site analytics can help you make better marketing decisions (like changing the customer journey on the basis of page traffic) and business decisions (like determining which inventory to purchase on the basis of product page hits). If bot traffic isn’t removed, those decisions can be skewed and lead to expensive missteps. Loss of revenue from competitive undercutting.