Jim Weber

Dec 19, 2023 | martech.org | Carmen Simon |Jim Weber |Will Guidara |Chip Heath

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing. Everything and everyone seems to be vying for our attention.

Mar 1, 2023 | inc.com | Jim Weber

In 2001, I became Brooks Running's fourth CEO in two years. Employ­ees had a pool on how long I'd last; most did not know bankruptcy was only a payday away. The 90-­ year-old company was over $30 million in debt, and sixth or seventh in sales behind every other athletic brand--most of which had daily marketing budgets that dwarfed our annu­al spend. Photo: Courtesy Publisher.

Mar 1, 2023 | on.inc.com | Jim Weber

In 2001, I became Brooks Running's fourth CEO in two years. Employ­ees had a pool on how long I'd last; most did not know bankruptcy was only a payday away. The 90-­year-old company was over $30 million in debt, and sixth or seventh in sales behind every other athletic brand -- most of which had daily marketing budgets that dwarfed our annu­al spend. Photo: Courtesy Publisher.