Jingyun Zhang

Jun 1, 2024 | springerprofessional.de | Jingyun Zhang

2024 | Buch This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and influence of bridge crowds.This book applies the psychological distance theory of communication to study the psychological distance strategy of cross-cultural communication of Chinese brands from macro and micro perspectives, and proposes to resolve cultural differences by adjusting psychological distance....

Apr 24, 2024 | dx.doi.org | Miao Zhang |Jingyun Zhang |Lei Gu |Qingmei Su

RETURN TO ARTICLES ASAPPREVFunctional Nanostruc...Functional Nanostructured Materials (including low-D carbon)NEXT Miao Zhang Materials Institute of Atomic and Molecular Science, School of Physics & Information Science, Shaanxi University of Science and Technology, Xi’an 710021, China , Jingyun Zhang School of Materials Science & Engineering, Shaanxi University of Science and Technology, Xi’an 710021, China , Lei Gu School of Materials Science & Engineering, Shaanxi University of Science and...

Mar 17, 2023 | mdpi.com | Jingyun Zhang |Ke Chen |Xing Liu |Huiling Chen

This is an early access version, the complete PDF, HTML, and XML versions will be available soon. Open AccessArticlebyJingyun Zhang, Ke Chen, Xing Liu, Huiling Chen and Zhiqiang Cai * School of Biological and Food Engineering, Changzhou University, Changzhou 213164, China*Author to whom correspondence should be addressed.