Jo Allen

Hertford

Journalist at Freelance

Trend Report Editor at Cosmetics Business

Editor of Cosmetics Business Trend Report https://t.co/iBqK5n9Azr

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Articles

Walking for child abuse awareness

15 hours ago | morningsentinel.com | Jo Allen

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Masculinity in 2025: how should male grooming brands show up?

2 days ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 22-Apr-2025 The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Male Grooming Trend Report.
Move over or get pulled over

6 days ago | morningsentinel.com | Jo Allen

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Bundles and kits are everywhere in male grooming, and this is why

1 week ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 15-Apr-2025 Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Male Grooming Trend Report. Receive your copy here Male grooming has always been a tough market for brands to crack.
How Amazon beat Sephora to become retail's male beauty powerhouse

2 weeks ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 10-Apr-2025 US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men? You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Male Grooming Trend Report. Receive your copy here Male shoppers are now spending the majority of their beauty budgets on Amazon.
Gen Z men's surging skin care use is raising the bar for brands

2 weeks ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 8-Apr-2025 Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Male Grooming Trend Report.
Red Cross encourages blood donations

3 weeks ago | morningsentinel.com | Jo Allen

If you’re a current subscriber, log in below. If you would like to subscribe, please click the subscribe tab above. Username Password Lost your password? Please enter your email and we will send your username and password to you. Email ← Back ‘Help Hope Bloom This Spring’ is the theme for April By JO ALLEN [email protected] The American Red Cross is once again asking for the public’s support in donating essential blood or platelets.
TikTok Shop launches into France, Germany and Italy to accelerate European expansion

3 weeks ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 2-Apr-2025 The UK's fastest growing online sales platform has now entered France, Germany and Italy’s markets, with make-up giant essence launching on TikTok Shop Germany You need to be a subscriber to read this article. Click here to find out more. TikTok Shop has expanded into three new markets in Europe – France, Germany and Italy – following its entry into Ireland and Spain last December.
Face mists are summer 2025's “huge opportunity” for skin care brands

4 weeks ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 27-Mar-2025 Launches have tripled, sales have doubled and Space NK has called it: face mists are set to sizzle this summer, as brands boost their benefits You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Skin Care Trend Report.
How peptide lip treatments became skin care's fastest growth segment

1 month ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 25-Mar-2025 With Rhode leading the trend on TikTok, sales of lip treatments are soaring by double digits, with peptides remaining the ingredient heroes to enhance fullness You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Skin Care Trend Report. Receive your copy here Place a bet on which segment within facial skin care is growing the fastest.