Jo Allen

Hertford

Journalist at Freelance

Trend Report Editor at Cosmetics Business

Editor of Cosmetics Business Trend Report https://t.co/iBqK5n9Azr

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Articles

Honoring those who served

1 week ago | morningsentinel.com | Jo Allen

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Aldehyde perfumes are back: The vintage scent trend comforting Gen Z

1 week ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 27-May-2025 First made famous by Chanel No5, aldehydes revolutionised perfumery. Now they're back with a modern, clean twist that both comforts and thrills You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Fragrance Trend Report. Receive your copy here They have been used in perfumery for over a hundred years, but are now thrilling new audiences with a modern upgrade.
Strong storms expected this afternoon

3 weeks ago | morningsentinel.com | Jo Allen

If you’re a current subscriber, log in below. If you would like to subscribe, please click the subscribe tab above. Username Password Lost your password? Please enter your email and we will send you a password reset link. Email ← Back By JO ALLEN [email protected] According to the National Weather Service out of St. Louis, our region is to experience the development of severe thunderstorms that could impact southern Illinois this afternoon.
Why Bedtime Fragrances Are Trending Beyond TikTok

3 weeks ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 12-May-2025 As sleep nestles to the centre of beauty and wellness trends, Louise Whitbread explores how bedtime fragrances have moved beyond social virality You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Fragrance Trend Report. Receive your copy here Across beauty and wellness, our relationship between scent and sleep has evolved into a core focus for many companies.
‘Dancing through the Decades’

1 month ago | morningsentinel.com | Jo Allen

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Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report

1 month ago | cosmeticsbusiness.com | Jo Allen

This article was originally published in the Fragrance Trend Report. Receive your copy here Fragrance continues to bloom as beauty's fastest growing category. Even in the latest estimated sales across prestige beauty, fragrance is up 8%, while skin care and make-up are declining by 9% and 13% respectively (source: Daash Intelligence, year-on-year April 2025, week two). Price rises are partially responsible, but there is another key reason for its continued success.
Book from the 1800s donated to Centralia Area Historical Museum

1 month ago | morningsentinel.com | Jo Allen

If you’re a current subscriber, log in below. If you would like to subscribe, please click the subscribe tab above. Username Password Lost your password? Please enter your email and we will send you a password reset link. Email ← Back By JO ALLEN [email protected] CENTRALIA — A slice of history was added to the ever-growing Centralia Area Historical Museum’s collection Wednesday, when a Centralia native returned home for a visit and donated a special book.
Meet the brands repositioning deodorant as a fine fragrance essential

1 month ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 28-Apr-2025 By tapping into the thriving fragrance market, deodorant brands are winning male shoppers You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Male Grooming Trend Report.
Walking for child abuse awareness

1 month ago | morningsentinel.com | Jo Allen

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Masculinity in 2025: how should male grooming brands show up?

1 month ago | cosmeticsbusiness.com | Jo Allen

By Jo Allen | Published: 22-Apr-2025 The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution You need to be a subscriber to read this article. Click here to find out more. This article was originally published in the Male Grooming Trend Report.