Joan Verdon's profile photo

Joan Verdon

New Jersey

Retail and Business Writer at Freelance

Senior Contributor at Forbes

Joan Verdon is a retail reporter based in the shopping capital of the world, North Jersey. Send retail news, or views to her at [email protected]

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Articles

  • 2 weeks ago | forbes.com | Joan Verdon

    LeBron James has won NBA championships, Olympic Gold Medals, and been named one of the most influential people in the world by Time magazine. Now he has been chosen for a new, first-of-a-kind, honor - Kenbassador. Mattel is announcing today that James is the first celebrity doll to be released in a new series of collectibles intended to celebrate the 65th birthday of the Ken doll.

  • 2 weeks ago | uschamber.com | Joan Verdon

    Leveraging the rising demand for both candy and immersive "sugartainment," IT'SUGAR is expanding through an experiential retail strategy. CEO Jarett Levan discusses the company's strategy and expansion plans.

  • 2 weeks ago | uschamber.com | Joan Verdon

    Ty Inc. Founder Ty Warner built a fortune worth billions with the Beanie Baby plush toy craze in the 1990s. Now the company is using lessons learned then to maximize the brand’s collectibles appeal to score a new hit, its first line of bounceable plush toys, just as products and experiences with (low-tech) nostalgia appeal gain heightened consumer interest. Toys are a $42 billion market in the United States, according to The Toy Association and research firm Circana. Plush toys, the category Ty Inc.

  • 3 weeks ago | forbes.com | Joan Verdon

    A record number of Americans bought secondhand apparel in 2024, and more than half of those shoppers made a purchase online, according to the 2025 ThredUp Resale report. ThredUp, an online resale platform for women’s and children’s clothing, shoes and accessories, has been tracking the evolution of the resale market since 2013, with an annual report.

  • 1 month ago | uschamber.com | Joan Verdon

    Retail is the primary driver of the U.S. economy, with consumer spending accounting for 70% of GDP. Retailers ended 2024 with better-than-expected sales growth for the year of 3.6%, but executives are concerned about the potential for slower growth this year. Retailers increasingly are turning to AI solutions to address their biggest challenges, including supply chain, e-commerce, marketing, and product returns, and to drive growth.

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Joan Verdon
Joan Verdon @JoanVerdon
15 Oct 23

Toy Fair To Remain In New York; Decision To Move Reversed via @forbes https://t.co/ACw0ge0p5O

Joan Verdon
Joan Verdon @JoanVerdon
28 Sep 23

Hasbro is announcing a new game and hit detection! #Nerf #Hasbro Hasbro Unveils Nerfball, A Game Where Players Shoot Darts, And Shoot The Ball via @forbes https://t.co/K65wpBGj33

Joan Verdon
Joan Verdon @JoanVerdon
26 Sep 23

Mattel Creates AI-Enhanced Version Of Classic Guessing Game Pictionary via @forbes https://t.co/tUSCqxPTCG