Joanna Clark-Simpson

Las Vegas

Head of Consumer Research and Marketing @PissedConsumer. Cover consumer news/trends/scams. Assist journalists w/ research & stories. Views my own. DM me on LI

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Articles

Consumer News & Trends

1 week ago | open.substack.com | Joanna Clark-Simpson

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Not Made Here: Consumers Push Back on Misleading 'Made in USA' Ads

1 week ago | joannacs.substack.com | Joanna Clark-Simpson

A rising number of lawsuits are being filed against brands accused of misleading consumers about where their products are made. According to The Wall Street Journal, the Kazerouni Law Group alone has filed 10 class actions so far this year, challenging claims that goods were made in America. These legal moves are gaining traction, but consumers have already taken matters into their own hands by going public with their frustration.
When Your New SUV Turns into a Constant Headache

2 weeks ago | joannacs.substack.com | Joanna Clark-Simpson

Purchasing a brand-new SUV typically promises reliability and comfort. However, many consumers find themselves burdened by mechanical defects and repeated visits to service centers, resulting in disappointment and financial strain.
Timeshare Complaints Show the Real Cost Behind the Sales Pitch

1 month ago | joannacs.substack.com | Joanna Clark-Simpson

For many, buying a timeshare feels like a smart travel investment. However, for a growing number of consumers, that promise quickly turns into an emotional and financial burden. From hidden fees to poor service and rigid contracts, the reality often doesn’t match the promise. One reviewer reports losing $1800 trying to cancel their membership with El Cid Vacations Club. They share:“I never contacted El Cid or the second person, so he had to have gotten my information from his cohorts within El Cid.
The $6,000 Flight Ticket Scam: What Every Traveler Should Know

1 month ago | joannacs.substack.com | Joanna Clark-Simpson

Booking flights online is convenient but can carry hidden risks. One traveler’s $6,000 experience with VIAFlights shows how quickly things can unravel—and how costly the fallout can be. The customer booked flights through VIAFlights after finding them on a reputable search engine. the traveler said:“They provided me with e-tickets and reference numbers for airlines.
Lowe’s vs. Home Depot: When Returns, Repairs, and Delivery Go Wrong

1 month ago | joannacs.substack.com | Joanna Clark-Simpson

When it comes to home improvement, most shoppers are choosing between two names: Lowe’s and Home Depot. While both stores are popular, a closer look at consumer reviews shows clear patterns of frustration, especially around service, returns, and communication. Lowe’s holds a 2.2-star rating on PissedConsumer.com, based on more than 8,000 reviews. Home Depot scores slightly higher at 2.3 stars, with just under 4,000 reviews.
What's coming in retail: 4 consumer insights to watch for

2 months ago | retailcustomerexperience.com | Joanna Clark-Simpson

Consumer BehaviorConsumers are cautious as they watch for impacts from economic conditions, but consumers remain willing to spend their money with retailers who offer personalized experiences that elevate the customer. April 29, 2025 by Joanna Clark-Simpson — Head of Consumer Research and Marketing, PissedConsumer.comWhen it comes to consumer trends, 2025 brings increased expectations for retailers.
Joanna Clark-Simpson

2 months ago | retailcustomerexperience.com | Joanna Clark-Simpson

Test LinkCONTINUE TO SITE »or wait 15 secondsJoanna Clark-SimpsonJoanna Clark-SimpsonJoanna is the Head of Consumer Research & Marketing at PissedConsumer.com, a consumer review website. In her role, she analyzes consumer experiences to gain a deeper understanding of consumer behavior. Using these insights, she provides consumers with practical tips on how to avoid common issues with companies and make informed purchasing decisions.
Consumer choices impact brand success

2 months ago | cxnetwork.com | Joanna Clark-Simpson

With an abundance of online platforms that give a voice to the customer, what online reviewers think and feel has a profound impact on how consumer choices are made – choices that can have a strong impact on a brand’s chances of success. From search results of a brand name to word-of-mouth recommendations (or warnings), the customer experience (CX) is now often what shapes an image of a brand in the mind of the consumer.
Consumer News & Trends

2 months ago | joannacs.substack.com | Joanna Clark-Simpson

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