Joanna O'Connell

Jun 3, 2024 | adage.com | Joanna O'Connell |Xian Wang

The following is an excerpt from the white paper Connected Commerce: A New Advertising Paradigm available for downloading here. As many in the marketing community continue to cling to the decades-old concept of the “purchase funnel” to build their media investment strategies, consumers continue to challenge conventional wisdom in how they search, engage and buy.