Jodi Harris

Feb 28, 2024 | contentmarketinginstitute.com | Jodi Harris

You receive or finalize your organization’s latest content marketing strategy. That means you’re ready to jump right into creating great content, right? Not so fast, friend. Sorry to tell you, but that strategy is a virtually useless piece of (digital) paper unless you have a content plan, too. Why? Because knowing your goals isn’t the same as knowing how to achieve them. A detailed content plan gives you the keys to unlock that knowledge.

Feb 28, 2024 | harro.com | Jodi Harris

Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.

Feb 13, 2024 | harro.com | Jodi Harris

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

Jan 9, 2024 | contentmarketinginstitute.com | Jodi Harris

“Content marketing is a marathon, not a sprint.”That cliché is cold comfort when you’re buried in assignments, distracted by the constant ping of new requests hitting your inbox, and dreading when your brand’s latest change initiative trickles into your department.

Jan 9, 2024 | harro.com | Jodi Harris

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.