Joe Horowitz Journalist Profile

Articles

The Ultimate Guide to OTT Pricing Models

2 weeks ago | uscreen.tv | Eden Metzler |Daniel Kosmala |Joe Horowitz

Pricing your OTT platform is no small task. Some platforms thrive on subscriptions, while others do better with one-off purchases or ad-supported content. And with so many options – and no clear roadmap – itâs easy to feel stuck. Maybe youâve already launched and arenât seeing the revenue you expected. Or maybe youâre still figuring out what to charge, how to package it, or whether people will even pay.
America Needs a New Public Policy for the Arts

Jan 24, 2025 | artsjournal.com | Joe Horowitz

Today's online Persuasion magazine carries my thoughts on "The Tangled Legacy of JFK and the Cultural Cold War: America Needs a New Public Policy for the Arts." You can read it here. Bottom-line, I write: "If, logically, American arts policy today should focus on greatly increasing government support at every level, never has this prospect seemed less likely.
The Answer Is "Blowin' in the Wind"

Jan 15, 2025 | artsjournal.com | Joe Horowitz

In my most recent NPR "More than Music" show - "'Blowin' in the Wind' - Music and American Identity" - the conductor JoAnn Falletta asks, "'How can we grow as human beings without the arts?" She continues: "If you don't learn through the arts as a child, you can't open yourself up easily. I read once when I was very young that the arts help us deal with our mortality. That struck me, and it still strikes me.
Ives and the Erosion of the American Arts

Dec 27, 2024 | artsjournal.com | Joe Horowitz

In celebration (yet again) of the Ives Sesquicentenary, I write for the online digital magazine Persuasion:"Of the crises today afflicting the fractured American experience, the least acknowledged and understood is an erosion of the American arts correlating with eroding cultural memory. Never before have Americans elected a president as divorced from historical awareness as Donald Trump.
Abraham Lincoln, Ragtime, and Charles Ives on NPR

Dec 18, 2024 | artsjournal.com | Joe Horowitz

Excerpts from my most recent "More than Music" show on NPR: "Finding the Common Good - Charles Ives at 150": Ives is a self-made Connecticut Yankee, born in 1874, who's all about seeking common purpose, common sentiment, common good. So at a moment when our nation seems to be coming apart, Ives speaks to us about the things that hold us together - or used to. And yet this year's Ives Sesquicentenary - remarkably - is mainly being celebrated abroad, by European orchestras.
Remembering Teddy

Nov 29, 2024 | artsjournal.com | Joe Horowitz

Teddy died last Sunday after a short, swift illness, probably cancer. He was eleven years old. My seminal Teddy memory: in the kitchen, during his early adulthood, I off-handedly said: "Mommy's coming." Teddy quivered with an anticipatory elation that consumed every particle of his being. This was my first experience of his bewildering linguistic acumen, and of an unadulterated emotional vocabulary that would never cease to surprise and amaze.
How to Start a Video Membership Business Your Audience Loves

Nov 28, 2024 | uscreen.tv | Eden Metzler |Adaire Smithwick |Daniel Kosmala |Joe Horowitz

“So, I have this idea…”If you’re like thousands of creators before you, those words are probably followed by “…but I have no clue where to start.”After 4 years immersed in the creator economy, watching hundreds turn their ideas into successful video memberships, I’ve distilled everything I’ve learned into this comprehensive guide. From planning to launch, I’ll share the proven strategies and tools you need to turn your vision into reality. Ready to build your video membership business?
Lawrence Tibbett and Fate of American Opera Today

Nov 22, 2024 | artsjournal.com | Joe Horowitz

Today's online edition of "The American Scholar" carries my essay on Lawrence Tibbett and how he "prophesied today's Metropolitan Opera crisis." You can read it here.
"Rachmaninoff In His Own Words"

Nov 13, 2024 | artsjournal.com | Joe Horowitz

A dear friend of mine died recently of a sudden heart attack. I discovered that the only music I found consoling was the slow movement of Rachmaninoff's Second Piano Concerto - the 1929 recording with the composer at the piano, accompanied by Leopold Stokowski and the Philadelphia Orchestra. I am of course aware that many people find this piece maudlin. But Rachmaninoff the pianist is never maudlin. He projects sadness with implacable poise.
What Kind of Man Was Charles Ives?

Oct 22, 2024 | artsjournal.com | Joe Horowitz

What kind of man was Charles Ives? Based on the testimony of those who knew and met him, I would say: a great man. And the greatest such testimonial was left by his daughter, Edie, in a letter she wrote to her father in 1942 on the occasion of his sixty-eighth birthday. I discovered Edie's letter thanks to Tom Owens's Selected Correspondence of Charles Ives (2007). Edie's tribute is so moving, so illuminating, that I instantly thought to create a concert/playlet around it.