Joe McGrath

Sep 30, 2024 | financialpromoter.co.uk | Joe McGrath

Chase – the consumer banking brand of JP Morgan – has launched a new advertising campaign three years after its launch into the UK market. The “see what your money can do” multi-channel campaign is designed to promote the bank’s saving and investing options using the Chase app and comes as the business also launches its new brand platform.

Sep 18, 2024 | financialpromoter.co.uk | Joe McGrath

WisdomTree is to target on-chain firms seeking real asset investments, launching a platform for those seeking a bridge between traditional and decentralised finance. The investment group, which has $110.6 billion in assets under management, said the move is designed to attract interest from on-chain firms who are looking to access digital funds without leaving their native ecosystem.

Sep 17, 2024 | financialpromoter.co.uk | Joe McGrath

A tech business is aiming to improve access to financial services products by granting remote global communities internet access by launching a series of satellites. Spacecoin – a decentralised physical infrastructure network – is launching its first satellite in December on Elon Musk’s Space X and is hoping through the provision of 5G internet that it will transform the lives of individuals who have previously had no access to financial services.

Sep 17, 2024 | financialpromoter.co.uk | Joe McGrath

Since the start of the year, BCB Group has been building an increasingly global brand presence through tactical activations, awards, content and highly targeted events. The company arrives at this year’s Token 2049 conference in Singapore in high spirits, having secured its European E-Money Institution and Digital Assets Service Provider status (in France) at the end of April.

Sep 15, 2024 | financialpromoter.co.uk | Joe McGrath

In the world of corporate communications, the technical knowledge of marketers and public relations professionals is often derided, with colleagues in different business functions “expressing a view” or trying to “dabble” in these commercial functions. In PR, technical knowledge is critical for a great many reasons. One of the most important is understanding the raison d’être of a title. This is particularly the case with B2B titles.