Joel Comm

United States

Co-Host at The Bad Crypto Podcast

Freelance Writer at Freelance

Co-Host at The Nifty Show

Articles

3 High-Impact Ways to Market Your Franchise

1 month ago | businessandamerica.com | Joel Comm

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3 High-Impact Ways to Market Your Franchise

1 month ago | inc.com | Joel Comm

Marketing a business is tough. Promoting a franchise is harder. Here are tips to help you do so effectively. EXPERT OPINION BY JOEL COMM, AUTHOR AND SPEAKER @JOELCOMMMAR 15, 2025Illustration: Getty ImagesMarketing is the quiet yet critical part of any business. You can have a great idea and turn it into a desirable product, but if you don’t market it to your target audience, you won’t get anywhere. This is especially true for franchises.
3 Ways AI Can Create More Tailored Marketing Strategies for Retail Brands

1 month ago | inc.com | Joel Comm

Personalized marketing at scale used to be impossible. With AI, it’s become a reality. EXPERT OPINION BY JOEL COMM, AUTHOR AND SPEAKER @JOELCOMMMAR 11, 2025Illustration: Getty ImagesThanks to AI, I’ve become a more educated consumer. Before I purchase anything new, I scroll and click to ease my decision-making anxiety. I don’t want to waste money, so I take advantage of AI innovations ranging from personalized webpages to useful experiences fostered by augmented reality software. Retailers know this.
3 Ways AI Can Create More Tailored Marketing Strategies for Retail Brands

1 month ago | flipboard.com | Joel Comm

13 hours agoIn a grandmaster-level chess move, OpenAI has signed a five-year, $11.9 billion agreement with the GPU-heavy cloud service provider CoreWeave, according to Reuters, which cites people close to the deal. The deal involves OpenAI receiving $350 million worth of equity in CoreWeave, the sources told …
5 Key Steps to Successfully Take a Concept to Launch

1 month ago | inc.com | Joel Comm

Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that fail is whether they follow some key steps on their way to launch. By putting in the necessary groundwork prior to a launch, you can greatly increase your concept’s likelihood of success. Before putting in time and development efforts, you must research the market.
3 Ways a Strategic Rebrand Can Drive Market Growth

2 months ago | inc.com | Joel Comm

When done right, a rebrand can empower your company to align teams, attract talent, and unlock sustainable growth. EXPERT OPINION BY JOEL COMM, AUTHOR AND SPEAKER @JOELCOMMJAN 26, 2025Illustration: Getty ImagesRebranding is often seen as a necessary evil. However, there are times when a rebrand is more than the right move. It is a way to unlock growth. The key to a good rebrand is to execute it with a clear, comprehensive strategy in place. Why are you rebranding? What are you trying to accomplish?
Building Brand Awareness Through Unique and Meaningful Partnerships

Jul 31, 2024 | inc.com | Joel Comm

There were a record-breaking 5.5 million new business applications filed in 2023. Even if many of these stall out or fail entirely, the fact remains that millions of enterprises enter the marketplace annually. This can make standing out against other companies in your industry a challenge. While beating the competition is often the focus, one of the best ways to thrive as a business is to look for the right allies.
3 Tips to Help You Power Through Your Toughest Conversations

Jul 27, 2024 | msn.com | Joel Comm

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How to Navigate Tough Conversations as an Entrepreneurial Leader

Jul 27, 2024 | inc.com | Joel Comm

When you're an entrepreneur and leader, you can bet on having difficult discussions. Yet you can't afford to just blunder your way through challenging conversations. Otherwise, you could wind up losing employees, partners, and customers. The problem is that it's hard to master the soft skill of knowing exactly what to say and how to say it in sticky situations. The last thing you want is to be known as a bad boss, which makes workers four times as likely to disengage or simply resign.
How to Revamp Your Marketing Efforts

Jul 21, 2024 | inc.com | Joel Comm

From SEO to branding to customer engagement, content marketing is an integral part of building a business's online presence. Too often, though, companies either fail to prioritize it or just get stuck in an unchanging, increasingly ineffective rut. If it seems like your current content marketing strategy isn't yielding the results you want, it might be time to revamp your efforts. Use Technology for ConsistencyHave you ever run across a company that seems to have a very sporadic online presence?

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