Joel Svedlund

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Articles

Winter sports face climate reckoning at ski forum

2 weeks ago | sustonmagazine.com | Joel Svedlund |Gabriel Arthur |Tim Marklowski

At the Nordic Sustainability Arena in Åre, Sweden, the ski industry, scientists, and athletes confront the climate crisis head-on. From bare slopes to bold commitments, this event signals a possible turning point. But is the shift coming too late? Global warming has been the “elephant in the room” among many major players from the ski associations and the industry itself. Suston’s Joel Svedlund reports from the Nordic Sustainability Arena, one of the many initiatives that aims to turn the tide.
The future of skiing: Will only the ultra-rich afford off-piste adventures?

2 weeks ago | sustonmagazine.com | Joel Svedlund |Gabriel Arthur |Tim Marklowski

As global warming threatens winter sports, carbon-intensive luxury ski tourism thrives—from Greenland to Antarctica. A group of 17 industry leaders and freeriders now calls for action to ground heli-skiing and safeguard regular off-piste skiing. Picture mountain after mountain of untouched snowfields, ancient ice shimmering under the polar sun – a wilderness cloaked in pristine silence.
Turning anxiety into action: Lessons from the Tarfala Think Tank

1 month ago | sustonmagazine.com | Gabriel Arthur |Martina Wengenmeir |Joel Svedlund |Tim Marklowski

Sustainability professionals now face an even steeper uphill battle. Yet, despite alarming reports, participants at the Tarfala Think Tank leave with renewed energy and determination. Suston’s Editor-in-Chief, Gabriel Arthur, tries to uncover the secret behind this popular conference. Pinned onto the walls of the conference room at Hotel Vatnahalsen are around thirty post-it notes.
The Power of Cluster

Nov 15, 2023 | sustonmagazine.com | Joel Svedlund

Mammut revolutionizes mountain insulation with down innovations and its latest European-produced “Mammut Loopinsulation,” made using upcycled rope scraps. As we gear up for the upcoming winter season, Mammut is proud to unveil its revamped insulation line in the clothing sector—the all-new Mammut Mountain Insulation, tailored for a wide range of outdoor activities and weather conditions.
An Inconvenient Truth About PFCs

Nov 15, 2023 | sustonmagazine.com | Joel Svedlund

While “PFC-free” has become a common claim in the outdoor industry, Fjällräven’s extensive journey of eliminating PFCs since 2009, closely aligned with scientific research, reveals a much more complex reality. The year 2023 was supposed to be a landmark for the journey that Fjällräven began in the early 2000s. At that time, the company was concerned by the latest research findings on the dangers of PFCs*.
Sustainability programme at ISPO Munich 2023

Nov 15, 2023 | sustonmagazine.com | Joel Svedlund |Jonathan Eidse

Posted at November 15, 2023, 13:20h in Ad-free, Business The exhibition highlight of the year is nearly here. Find out what awaits on the sustainability scene at ISPO Munich 2023. In end of november, the outdoor industry in Europe gathers for what has become the major sustainability get together of the year: ISPO Munich.
Polartec Performance Fabrics With Biolon: Nylon Just Got Better

Nov 15, 2023 | sustonmagazine.com | Joel Svedlund |Jonathan Eidse

Polartec’s Power Shield and Power Stretch Pro are now using Biolon* plant-based nylon fiber and membrane. Biolon is a renewable, non-GMO plant-based nylon with a 50% lower carbon footprint than virgin Nylon 6,6, the standard against which other nylons are measured. Biolon nylon properties are also closer to Nylon 6,6 than many recycled nylon alternatives currently on the market. In other words, Biolon makes the best better in terms of performance and improved sustainability.
Sustainability Program at ISPO Munich 2023

Nov 6, 2023 | sustonmagazine.com | Joel Svedlund |Jonathan Eidse

Posted at November 6, 2023, 13:59h in Ad-free, Business ISPO Munich is just around the corner.
Blue Earth Summit 2023 Recap

Nov 6, 2023 | sustonmagazine.com | Joel Svedlund |Jonathan Eidse |Gabriel Arthur

Did you miss the Blue Earth Summit last month? If so, find out what brings over 5000 nature and business minded people to Bristol for a three days each year – and whether you should book in the next one – with Suston’s on-site report. The Blue Earth Summit is a business conference with a few differences. It was started in 2021 by Linley Lewis and Guy Hayler, whose backgrounds are in the creative media industry with a focus on outdoors, and this is clearly a big influence on the event.
WWF Comments on High Seas Treaty

Mar 6, 2023 | sustonmagazine.com | Jonathan Eidse |Joel Svedlund

Following years of negotiations, the UN has hammered out a framework agreement that can see the protection 2/3 of the world’s oceans from harmful activity. Suston reaches out to WWF who attended the negotiations to learn what the ‘High Seas Treaty’ means for our oceans. Much is happening on the global governance front of late, where just last year nations committed to protect and conserve at least 30% of the ocean and land by 2030 under the Global Biodiversity Framework (“30 by 30”).